How to Create Custom Reports in Google Analytics

This article will show you how to build reports like this one: Having custom reports of site data that means the most to you can help you improve your business, drive more leads, and convert more customers. In this article, we’ll show you how to create custom reports in Google Analytics. Create a New Custom […]

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GA Client ID vs GCLID

GA Client ID vs GCLID sound similar, which is why they are easy to confuse. However, these are two very different things: GCLID is a URL parameter used by Google Adwords. GA Client ID is a Google Analytics cookie used to track users.   GA Connector doesn’t track GCLID, and it doesn’t use it in any […]

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How t make sure that you’re using Universal Analytics

Here is how you can check if you use Universal Analytics: Visit Google Analytics Go to the ‘Admin’ area Under the property that will be using GA Connector you should NOT see “Universal Analytics upgrade”. If you do, it means that you still use Classic Analytics. Screenshot 1 Alternatively, you can go to Google Analytics – Admin – […]

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GA Connector and Multi-Channel Attribution Reports

One of the ways GA Connector imports CRM data is through standard goal completions. This means that you can see CRM data in most standard Google Analytics reports, including Model Comparison Tool and Assisted Conversions. Model Comparison Tool Model Comparison Tool allows you to compare how different attribution models impact the valuation of your marketing […]

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Replicate Google Analytics Configuration

This article is intended for GA Connector clients who have multiple Google Analytics properties, and want to configure all of them to properly receive, store and show data from your CRM system. This article assumes that you already have one GA property configured (we’ll call it source property), and want to move this configuration to others […]

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