How to Create Custom Reports in Google Analytics

This article will show you how to build reports like this one: Having custom reports of site data that means the most to you can help you improve your business, drive more leads, and convert more customers. In this article, we’ll show you how to create custom reports in Google Analytics. Create a New Custom […]

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GA Client ID vs GCLID

GA Client ID vs GCLID sound similar, which is why they are easy to confuse. However, these are two very different things: GCLID is a URL parameter used by Google Adwords. GA Client ID is a Google Analytics cookie used to track users.

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How to find a user in Google Analytics with a client ID

1. First, find the Google Analytics Client ID of your user 2. On your GA4 property, to go Explore, navigate right through the templates until you find “User Explorer”   3. Right click on any User ID and select “Include only selection” 4. A filter option will appear on the left portion of the screen, […]

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GA Connector and Multi-Channel Attribution Reports

One of the ways GA Connector imports CRM data is through standard goal completions. This means that you can see CRM data in most standard Google Analytics reports, including Model Comparison Tool and Assisted Conversions. Model Comparison Tool Model Comparison Tool allows you to compare how different attribution models impact the valuation of your marketing […]

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