The instructions below apply to Cookie-Based integration.
If you are using API-Based integration, simply add the GA Connector script to both your main website and inside the Pardot form iframe. No additional steps are required.
Not sure which instructions to follow? Start here: How to Check Which GA Connector Integration Type You’re Using.
Add Google Analytics data to Pardot with GA Connector’s Pardot integration.
- Install our Salesforce package.
- Go to Pardot – Forms.
- Select a form you want to add to GA Connector.
- Click “Edit form”.
- Click “Fields” add all fields from our Salesforce package.
- Open “Look and Feel” and select “Below Form”.
- Click the “Code” symbol (
)in the editor. This will allow to paste raw HTML code there. - Paste this code in the editor:
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<script> var gaconnectorFieldsMap = { "all_traffic_sources": "All_Traffic_Sources", "browser": "Browser", "fc_campaign": "First_Click_Campaign", "fc_channel": "First_Click_Channel", "fc_content": "First_Click_Content", "fc_landing": "First_Click_Landing_Page", "fc_medium": "First_Click_Medium", "fc_referrer": "First_Click_Referrer", "fc_source": "First_Click_Source", "fc_term": "First_Click_Term", "GA_Client_ID": "GA_Client_ID", "gclid": "Google_Click_Identifier", "ip_address": "IP_Address", "region": "Region", "lc_campaign": "Last_Click_Campaign", "lc_channel": "Last_Click_Channel", "lc_content": "Last_Click_Content", "lc_landing": "Last_Click_Landing_Page", "lc_medium": "Last_Click_Medium", "lc_referrer": "Last_Click_Referrer", "lc_source": "Last_Click_Source", "lc_term": "Last_Click_Term", "latitude": "Latitude", "longitude": "Longitude", "page_visits": "Number_of_Website_Visits", "OS": "Operating_System", "pages_visited_list": "Pages_Visited", "time_passed": "Time_Spent_On_Website", "time_zone": "Time_Zone", "device": "Device" }; function receiveGaconnectorData(event) { var gaFields = event.data; var limit = 255; if (typeof gaFields['lc_source'] !== 'undefined') { for (var gaconnectorName in gaconnectorFieldsMap) { if(typeof gaFields[gaconnectorName] !== 'undefined') { if (gaFields[gaconnectorName].length > limit) { gaFields[gaconnectorName] = gaFields[gaconnectorName].substr(0, limit); } } var pardotName = gaconnectorFieldsMap[gaconnectorName]; var input = document.querySelector("p." + pardotName + " input[type=hidden]"); if (input !== null) { input.value = gaFields[gaconnectorName]; } } } } window.addEventListener("message", receiveGaconnectorData, false); </script> |
This code allows Pardot iframes to receive GA Connector data from the parent window.
Finally, paste this code on your website (on every page):
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<script data-cfasync="false" type="text/javascript" src="https://tracker.gaconnector.com/gaconnector.js"></script> <script> function setGaconnectorHiddenFields() { var gaFields = gaconnector.getCookieValues(); setInterval(function() { var pardotForm = document.querySelectorAll("iframe.pardotform"); if (pardotForm !== null) { for (var i = 0; i < pardotForm.length; i++) { pardotForm[i].contentWindow.postMessage(gaFields, "*"); } } }, 1000); } gaconnector.setCallback(setGaconnectorHiddenFields); </script> |
Finally, add class=”pardotform” to all your Pardot iframes so they look like this:
<iframe class=”pardotform” style=”border: 0;” src=”http://go.pardot.com/…..” width=”350″ height=”510″ frameborder=”0″></iframe>
<iframe class=”pardotform” style=”border: 0;” src=”http://go.pardot.com/…..” width=”350″ height=”510″ frameborder=”0″></iframe>
More than just UTM parameters
GA Connector adds UTM information, geolocation, referral information to your Pardot leads.
