Add Google Analytics data to Brilliant Web-to-Lead for Salesforce with GA Connector’s Salesforce integration.
Prerequisites
- These instructions assume that you have already connected Brilliant Web-to-Lead for Salesforce to your Salesforce account
- Installed either GA Connector WordPress plugin or GA Connector script on your website:
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<script data-cfasync="false" type="text/javascript" src="https://tracker.gaconnector.com/gaconnector.js"></script> <script> function setGaconnectorHiddenFields() { var gaFields = gaconnector.getCookieValues(); for (var fieldName in gaFields) { var selectors = 'form input[name="' + fieldName + '"], form input#' + fieldName + ', form input#field_' + fieldName + ', form input[name="' + fieldName.toLowerCase() + '"], form input#' + fieldName.toLowerCase() + ', form input#field_' + fieldName.toLowerCase() + ', input[value="gaconnector_' + fieldName + '"],'; selectors += 'form textarea[name="'+fieldName+'"], form textarea#'+fieldName+', form textarea#field_'+fieldName + ', form textarea[name="'+fieldName.toLowerCase()+'"], form textarea#'+fieldName.toLowerCase()+', form textarea#field_'+fieldName.toLowerCase()+', form textarea.'+fieldName+', form textarea[name="param['+fieldName+']"]'+", form textarea[id^='field_"+fieldName+"']"; var inputs = document.querySelectorAll(selectors); if (inputs === null) { continue; } else if (typeof inputs.length === 'undefined') { inputs.value = gaFields[fieldName]; } else { for (var i = 0; i < inputs.length; i++) { inputs[i].value = gaFields[fieldName]; } } } } gaconnector.setCallback(setGaconnectorHiddenFields); setInterval(setGaconnectorHiddenFields, 1000); </script> |
How to find the API name of GA Connector field in Salesforce
Before setting up your form, you must first find and take note of the API name of the GA Connector field that you will be adding in your form.
- To find the API Name go to Setup > Object Manager > Lead > Fields & Relationships
- Find the GA Connector custom fields that you will be adding to your form and write down the field name.
Setting up your form
Once you have installed the script on your website and know the API name of your custom fields, we’ll need to set up your form so GA Connector will able to fill this with tracking information.
- From your WP dashboard navigate to Settings > Salesforce > Forms, and select the form where you want to add GA Connector fields.
- Click on Add a Field.
- On the first column (Field column) enter the API name of the GA Connector custom field on Salesforce.
- On the values field, put in the equivalent GA Connector input ID (e.g. All Traffic Sources – gaconnector_all_traffic_sources, First Click Campaign – gaconnector_fc_campaign) – For a full list of GA Connector fields and equivalent input IDs see table below.
- Save Form
More than just UTM parameters
GA Connector adds UTM information, geolocation, referral information to your Salesforce leads.
See below for all the information that you can add to your leads to help you find out which of your marketing activities drive sales.
| Label | Input ID | Label | Input ID |
|---|---|---|---|
| All Traffic Sources | gaconnector_all_traffic_sources | Last Click Campaign | gaconnector_lc_campaign |
| Browser | gaconnector_browser | Last Click Channel | gaconnector_lc_channel |
| City (from IP address) | gaconnector_city | Last Click Content | gaconnector_lc_content |
| Country (from IP address) | gaconnector_country | Last Click Landing Page | gaconnector_lc_landing |
| First Click Campaign | gaconnector_fc_campaign | Last Click Medium | gaconnector_lc_medium |
| First Click Channel | gaconnector_fc_channel | Last Click Referrer | gaconnector_lc_referrer |
| First Click Content | gaconnector_fc_content | Last Click Source | gaconnector_lc_source |
| First Click Landing Page | gaconnector_fc_landing | Last Click Term | gaconnector_lc_term |
| First Click Medium | gaconnector_fc_medium | Last Click Timestamp | gaconnector_lc_timestamp |
| First Click Referrer | gaconnector_fc_referrer | Longitude | gaconnector_longitude |
| First Click Source | gaconnector_fc_source | Latitude | gaconnector_latitude |
| First Click Term | gaconnector_fc_term | Number of Website Visits | gaconnector_page_visits |
| First Click Timestamp | gaconnector_fc_timestamp | Operating System | gaconnector_OS |
| Google Analytics CID | gaconnector_GA_Client_ID | Device | gaconnector_device |
| Google Analytics Measurement ID | gaconnector_GA_Measurement_ID | Region | gaconnector_region |
| Google Analytics Session ID | gaconnector_GA_Session_ID | Pages Visited | gaconnector_pages_visited_list |
| Google Click Identifier | gaconnector_gclid | Time Spent on Website | gaconnector_time_passed |
| IP Address | gaconnector_ip_address | Time Zone | gaconnector_time_zone |
