Looking for some sort of Adwords and Salesforce integration script or plugin?

Look no further: in this article, you’ll find a comprehensive overview of all the Salesforce & Adwords integration methods currently available.

Since Salesforce for Google AdWords was retired in 2013, we have created this article as an overview of all the alternative integration methods currently available.

Method 1: Native Google Ads Conversion Import for Salesforce®

Pros: free; lets you import most important Salesforce conversions directly to Adwords.

Cons: limited number of data points to import; doesn’t let you see Adwords information in Salesforce.

About this method:

As mentioned in this Google Ads help doc, “you can configure your Google Ads account to record a conversion for any or every lead status and opportunity stage you track in your Salesforce account”. And because it’s a native integration made by Google, you can rest assured that it’s stable.

However, this method doesn’t let you import any custom Salesforce data points to Adwords. For example, you may have custom fields configured to store important information about Leads/Opportunities, that you also want to send to Adwords. Unfortunately, Google Ads Conversion Import for Salesforce® won’t allow you to do that.

Method 2: Manual import of Salesforce data into Adwords using spreadsheets

Pros: free; full flexibility (you can import any Salesforce data into Adwords).

Cons: complex setup; requires a lot of time on a regular basis.

Here is how you can implement this method:

  1. Set up offline conversion tracking in Adwords and save GCLID to Salesforce.
  2. Export Salesforce report with GCLID and your conversions to Google Ads.
  3. Import these Salesforce conversions into Google Ads.

Method 3: Use GA Connector to combine Salesforce & Adwords data in Google Analytics

Pros: easy to set up; full flexibility (you can import any Salesforce data into Adwords); support from our team.

Cons: requires a small monthly fee.

GA Connector takes a different approach to Salesforce & Google Adwords integration. Instead of connecting Salesforce and Adwords directly, it connects them through the proxy of Google Analytics.

It offers the following advantages:

  • You can track other channels too, not just Adwords (these include SEO, Facebook Ads and any other channel that Google Analytics can track).
  • Google Analytics reports are more powerful than the Adwords reports. Having both Salesforce and Adwords data in Google Analytics lets you build reports that utilize Google Analytics capabilities such as segments, multi-channel attribution etc.

You can read more about this Salesforce & Adwords integration method here.

Or, you can go directly to the GA Connector site and sign up for a free 30-day trial.