Yes. Even with very long sales cycles (e.g., 12+ months), GA Connector can still capture, save, and attribute CRM data for closed deals accurately.
Many customers ask about conversions that occur more than 90 days after the last website visit because 90 days is a key threshold for Google Analytics and Google Ads.
Here are some important considerations:
- Google Ads limitation: If your Google Analytics property is linked to Google Ads and you export Analytics conversions back to Google Ads, conversions beyond 90 days from the last click won’t be attributed properly in Google Ads.
- Last-click attribution in GA: Google Analytics will attribute these conversions to (direct) / (none) in last-click reports, regardless of the user’s original source. However, first-click source/medium attribution remains correct, so you’ll still know what originally brought the user to your site. Intermediate traffic sources are also available in Multi-Channel Funnel reports.
To overcome these limitations, GA Connector’s Visitor Source Tracking module records first, last, and all intermediary sources directly in your CRM, so you don’t have to rely solely on Google Analytics attribution rules.
