One of the ways GA Connector imports CRM data is through key events. This means that you can see CRM data in most standard Google Analytics reports, including Attribution Model Tool and Attribution Paths.
Attribution Model Tool
Attribution Model Tool allows you to compare how different attribution models impact the valuation of your marketing channels:
In the report above, “Conversions” come from the CRM.
Attribution Model Tool shows that in this case, Paid Search is a lot more valuable from the first interaction interaction perspective than it is from the last interaction perspective.
Attribution Paths
Attribution Paths (formerly known as Assisted Conversions) reports to see how different channels assisted CRM conversions. This report shows where each channel participated in the conversion journey, including touchpoints before the final click.
