Add UTM Parameters to
HubSpot in 2 Simple Steps

Track campaigns, ads, and keywords that lead to closed Deals in HubSpot

Populate HubSpot Leads and Deals with UTM parameters, referral information, and more.
Find out which of your marketing activities drive sales, and which are just wasting your marketing budget.

Why save UTM parameters to HubSpot?

Without UTM Parameters

You have no idea where your HubSpot Leads and Deals originated from. Effectively flying blind when it comes to online marketing.

With UTM Parameters

You can differentiate Leads and Deals by traffic source. Allowing you to know which of your marketing campaigns result in sales

2 steps to capture UTM parameters in HubSpot

Discover where your most profitable customers come from in just 2 easy steps.

1. Install GA Connector tracking code

This integration code identifies the source, medium and other Google Analytics information about visitors on your website.

2. Configure your web forms

Set up hidden fields on your forms. GA Connector will automatically fill these field with UTM information. Once a web visitor submits your form, UTM will be passed along to HubSpot.

That's it!

Our tracking code and integration engine takes care of tracking and passing UTM parameters to HubSpot.

You can use UTM data in HubSpot
to run reports that answer questions like:

Which marketing campaigns, keywords, ads etc produce the most qualified leads in HubSpot?

Which traffic sources drive the most Closed Won opportunities?

More than just capturing UTM parameters

Both First- and Last-Click data

Track the channel that started the user's journey, not just the channel that closed the deal.

Track clicks without
UTM parameters

GA Connector tracks channels that can't be tracked by UTM parameters: Google Organic, Referral and more.

More than just UTM data

Track users' geolocation, landing page, referral information and more.

Trusted by Data-Driven Companies
that Manage Profitable Marketing Campaigns

Questions You Might Be Asking

Yes. GA Connector is compatible with nearly every traffic source and advertising service.

Absolutely. GA Connector is as safe and legal as using Google Analytics, or any other tracking software.

All the leads coming through your website are tracked using UTM parameters, referral information, IP data and Google-tested algorithms to determine the source for each user. Everything is linked to your CRM in real time, so there's no data loss.

Of course! Our support team is always there to help you integrate GA Connector with your website and CRM.

Still have questions? Get them answered today. Contact us at [email protected]

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Add UTM Parameters to HubSpot in 2 Simple Steps