Your Complete Marketing Performance Dashboard

GA Connector's Marketing Dashboard gives you a unified view of leads, revenue, and performance across every channel — from paid ads to organic traffic — all in one place.

GA Connector Marketing Dashboard — full overview

Strategic Performance at a Glance

Get the big picture of your marketing performance. The Overview tab surfaces high-level metrics across all channels so you can quickly assess what's driving leads, opportunities, and revenue.

Channel Performance Breakdown

See leads, opportunities, and revenue broken down by marketing channel in one consolidated view. Instantly spot which channels are driving the most value and where to focus your efforts.

  • Leads by channel
  • Opportunities by channel
  • Revenue by channel
  • Channel comparison
  • Revenue by country

Quarterly Funnel Report

Get a consistent, long-term view of your lead-to-revenue pipeline. The Quarterly Funnel Report always shows the last four completed quarters — giving you a reliable benchmark to track how well your marketing converts leads all the way through to closed-won revenue.

Table 1.6 — Quarterly Funnel Report

Understand Your Organic Traffic ROI

Go beyond traffic numbers. See which organic sources — search, social, referral, and direct — are actually generating leads and revenue for your business.

Organic Channels, the Same Depth as Paid

Track leads and revenue from organic channels with the same granularity as paid. Identify your top-performing sources, see which landing pages convert, and monitor trends to measure the impact of your content strategy.

  • Leads by organic source
  • Revenue by organic source
  • Organic landing page performance
  • Performance trends over time
  • Top 10 organic sources by leads
  • Top 10 referrer by leads

First Click vs. Last Click Attribution

Understand the full customer journey. Compare how different attribution models value your channels and discover which touchpoints are truly responsible for driving revenue.

Two Models, One Clear Picture

Compare First Click and Last Click attribution side by side. See how revenue attribution shifts between channels depending on which touchpoint you credit — so you can invest in the channels that start the journey, not just close it.

  • Revenue by channel — First vs. Last Click
  • Revenue by source comparison
  • Attribution path analysis

See Your Full Marketing Picture

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