Zoho CRM and Google Ads Integration

Track the ROI of each campaign, ad group and keyword

GA Connector makes Zoho CRM, Google Analytics and Google Ads work together to answer one of
marketing biggest questions: where is my revenue really coming from?

Connect Zoho CRM + Google Ads

Integrate Google Ads with Zoho CRM to:

  • Go beyond metrics like clicks and CTR
  • Know which Google Ads campaigns, ad groups and keywords are actually driving sales
  • Easily measure the ROI of each campaign/keyword and double down on your winners

How it works

01.

Your website visitor comes
to your website and fills out one
of your web forms.

02.

GA Connector tracking code
identifies the visitor's source, campaign, keyword, ad group etc.

03.

When the form submission appears
in your Zoho CRM account, it already
has Google Ads information
associated with it.

Example of Google Ads data in Zoho CRM:

GA Connector Sample Data 1 GA Connector Sample Data 1

Discover How Leads Find You and What They See Before Buying

GA Connector Sample Data 2 GA Connector Sample Data 2

Track Campaign, Keyword and Channel Profitability

GA Connector Sample Data 3 GA Connector Sample Data 3

See What Pages on Your Site are Closing Sales

GA Connector Sample Data 4 GA Connector Sample Data 4

Pinpoint Your Best Leads' Location and Device

You can use Google Ads data in Zoho CRM CRM
to run reports that answer questions like:

  • Which campaigns, keywords, ads etc produce the most qualified leads in Zoho CRM CRM?
  • Which campaigns, keywords and ads drive the most Closed Won opportunities and revenue?

Report with Zoho CRM + Google Ads integration data

About Zoho CRM and Google Ads

About Zoho CRM

Zoho CRM is a CRM package that allows you to effectively track opportunities and forecast sales. This software has lead management at its core, but bundles together a range of other powerful features to serve a wide range of customers

Google Ads

About Google Ads

Google Ads (formerly Adwords) is the leading advertising platform that has become synonymous with paid search. It is used by millions of businesses worldwide to reach new customers.

Why GA Connector?

Track any traffic source, paid and organic

See first and last-click data for each lead

Data is automatically imported to your CRM

Steven Shaer Consultant at Atlantic CRM

"We run a report once a quarter. That's it. One report. It saves us thousands of dollars. Which keywords are producing the most profitable customers? That's all. And then we adjust our campaigns."

Trusted by Data-Driven Companies
that Manage Profitable Marketing Campaigns

First Data
Stratus
Tata Communications
Bics
Digital Marketing Institute

Questions You Might Be Asking

Yes. GA Connector is compatible with nearly every traffic source and advertising service.

Absolutely. GA Connector is as safe and legal as using Google Analytics, or any other tracking software. GA Connector does not collect or store any personal data about your website visitors.

All the leads coming through your website are tracked using UTM parameters, referral information, IP data and Google-tested algorithms to determine the source for each user. Everything is linked to your CRM in real time, so there's no data loss.

Of course! Our support team is always there to help you integrate GA Connector with your website and CRM.

GA Connector is a platform that helps integrate various CRMs with Google Analytics, allowing you to track and analyze the performance of your marketing campaigns. It provides detailed insights into customer interactions and overall campaign effectiveness.

The integration of Zoho CRM with Google Ads using GA Connector allows you to sync your Google Ads data with your Zoho CRM. This helps you track the performance of your Google Ads campaigns directly within Zoho CRM, providing a comprehensive view of your marketing efforts and customer interactions.

  • Unified Data View: Combine your CRM and ad data for a complete view of customer interactions.
  • Enhanced Reporting: Access detailed reports on ad performance and customer behavior.
  • Improved ROI: Optimize your ad spend by understanding which campaigns drive the most value.

  1. Sign up for GA Connector: Create an account on the GA Connector platform.
  2. Install GA Connector tracking code on your website.
  3. Choose the fields that you want GA Connector to create and sync in your Zoho CRM.
  4. Use your Zoho CRM credentials to establish the connection with GA Connector.
  5. Ensure your Google Ads campaigns have UTM parameters for accurate tracking and syncing.
  6. Start Tracking: Begin analyzing the integrated data within your Zoho CRM.

Yes, GA Connector supports the integration of multiple ad platforms. You can track both Facebook Ads and Google Ads data within your Zoho CRM, giving you a holistic view of your online marketing performance.

GA Connector is committed to ensuring the highest standards of data privacy and security. All data transferred between platforms is encrypted, and we adhere to strict data protection policies to safeguard your information.

Still have questions? Get them answered today. Contact us at [email protected]

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