SAP CRM and Google Ads Integration

Track the ROI of each campaign, ad group and keyword

GA Connector makes SAP CRM, Google Analytics and Google Ads work together to answer one of
marketing biggest questions: where is my revenue really coming from?

Connect SAP CRM + Google Ads

Integrate Google Ads with SAP CRM to:

  • Go beyond metrics like clicks and CTR
  • Know which Google Ads campaigns, ad groups and keywords are actually driving sales
  • Easily measure the ROI of each campaign/keyword and double down on your winners

How it works

01.

Your website visitor comes
to your website and fills out one
of your web forms.

02.

GA Connector tracking code
identifies the visitor's source, campaign, keyword, ad group etc.

03.

When the form submission appears
in your SAP CRM account, it already
has Google Ads information
associated with it.

Example of Google Ads data in SAP CRM:

GA Connector Sample Data 1 GA Connector Sample Data 1

Discover How Leads Find You and What They See Before Buying

GA Connector Sample Data 2 GA Connector Sample Data 2

Track Campaign, Keyword and Channel Profitability

GA Connector Sample Data 3 GA Connector Sample Data 3

See What Pages on Your Site are Closing Sales

GA Connector Sample Data 4 GA Connector Sample Data 4

Pinpoint Your Best Leads' Location and Device

You can use Google Ads data in SAP CRM CRM
to run reports that answer questions like:

  • Which campaigns, keywords, ads etc produce the most qualified leads in SAP CRM CRM?
  • Which campaigns, keywords and ads drive the most Closed Won opportunities and revenue?

Report with SAP CRM + Google Ads integration data

About SAP CRM and Google Ads

About SAP CRM

Software giants SAP was originally designed just for SAP-based systems but can now be used by anyone, and it brings a range of powerful marketing and analytical solutions in one package, backed by industry leading features and support.

Google Ads

About Google Ads

Google Ads (formerly Adwords) is the leading advertising platform that has become synonymous with paid search. It is used by millions of businesses worldwide to reach new customers.

Why GA Connector?

Track any traffic source, paid and organic

See first and last-click data for each lead

Data is automatically imported to your CRM

Steven Shaer Consultant at Atlantic CRM

"We run a report once a quarter. That's it. One report. It saves us thousands of dollars. Which keywords are producing the most profitable customers? That's all. And then we adjust our campaigns."

Trusted by Data-Driven Companies
that Manage Profitable Marketing Campaigns

First Data
Stratus
Tata Communications
Bics
Digital Marketing Institute

Questions You Might Be Asking

Yes. GA Connector is compatible with nearly every traffic source and advertising service.

Absolutely. GA Connector is as safe and legal as using Google Analytics, or any other tracking software. GA Connector does not collect or store any personal data about your website visitors.

All the leads coming through your website are tracked using UTM parameters, referral information, IP data and Google-tested algorithms to determine the source for each user. Everything is linked to your CRM in real time, so there's no data loss.

Of course! Our support team is always there to help you integrate GA Connector with your website and CRM.

Still have questions? Get them answered today. Contact us at [email protected]

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