Integrations > Google Ads > Salesforce

Salesforce and Google Ads Integration

Track the ROI of each campaign, ad group and keyword

GA Connector makes Salesforce, Google Analytics and Google Ads work together to answer one of marketing biggest questions: where is my revenue really coming from?

Integrate Google Ads with Salesforce to:

Go beyond metrics like clicks and CTR

Know which Google Ads campaigns, ad groups and keywords are actually driving sales

Easily measure the ROI of each campaign/keyword and double down on your winners

How it works

01
01.

Your website visitor comes to your website and fills out one of your web forms.

01
02.

GA Connector tracking code identifies the visitor's source, campaign, keyword, ad group etc

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03.

When the form submission appears in your Salesforce account, it already has Google Ads information associated with it.

Example of Google Ads data in Salesforce:

Discover How Leads Find You and
What They See Before Buying

Last Click Channel

Pay-Per-Click

Last Click Source

google

Last Click Medium

cpc

Last Click Referrer

https://www.google.com

First Click Channel

Pay-Per-Click

First Click Source

google

First Click Medium

cpc

First Click Referrer

https://www.google.com

Track Campaign, Keyword
and Channel Profitability

Last Click Term

(not set)

Last Click Campaign

remarketing_campaign_3

Last Click Content

remarketing_ad_11

Last Click Landing Page

https://buysteel.com

First Click Term

buy steel new york

First Click Campaign

steel_campaign1

First Click Content

ad_group7

First Click Landing Page

https://buysteel.com

See What Pages on Your Site are Closing Sales

Google Analytics Client ID

73183728.1481815682

IP Address

72.229.28.185

Time Spent on Website

0:0

Number of Website Visits

5

Pages Visited

/index.html
/contact-us.html
/buy.html

Pinpoint Your Best Leads' Location and Device

Browser

Chrome 60.0.0.3112.79

Operating System

MAC OS 10.13.1

City (from IP address)

New York

Country (from IP address)

United States

Time Zone

America/New_York

You can use Google Ads data in Salesforce CRM to run reports that answer questions like:

Which campaigns, keywords, ads etc produce the most qualified leads in Salesforce?
Which campaigns, keywords and ads drive the most Closed Won opportunities and revenue?
Salesforce report

About Salesforce and Google Ads

About Salesforce

Salesforce is probably one of the best known CRM systems around and is considered by many to be a pioneer in the industry. This CRM software has a range of market-leading features including account and lead management as well as innovative forecasting and data analytics tools. GA Connector is Salesforce Lightning ready.

About Google Ads

Google Ads (formerly Adwords) is the leading advertising platform that has become synonymous with paid search. It is used by millions of businesses worldwide to reach new customers.

Why GA Connector?

Track any traffic source, paid and organic

See first and last-click
data for each lead

Data is automatically imported to your CRM

GA Connector is Salesforce Lightning Ready

GA Connector helps us really hone in on a lead quality and which of our efforts are not only producing leads but are producing the best leads

—Dan Hieb
Vice President of Digital Strategy at Franchise Performance Group

Trusted by Data-Driven Companies that Manage Profitable Marketing Campaigns

First Data
Status
TATA Comvunications
bics
Digital Marceting Institute

FAQ

Ask more here

Can GA Connector track any channels besides Google Ads? E.g. SEO / Facebook / Organic / Bing / Etc

Yes. GA Connector is compatible with nearly every traffic source and advertising service.

Is it safe/legal to track where my leads come from?

Absolutely. GA Connector is as safe and legal as using Google Analytics, or any other tracking software.

How reliable is the data I’ll be getting?

All the leads coming through your website are tracked using UTM parameters, referral information, IP data and Google-tested algorithms to determine the source for each user. Everything is linked to your CRM in real time, so there’s no data loss.

Do you provide support?

Of course! Our support team is always there to help you integrate GA Connector with your website and CRM.

Ask more here

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