Salesforce and Bing Ads Integration

Track the ROI of each campaign, ad group and keyword

GA Connector makes Salesforce, Google Analytics and Bing Ads work together to answer one of
marketing biggest questions: where is my revenue really coming from?

Connect Salesforce + Bing Ads

Integrate Bing Ads with Salesforce to:

  • Go beyond metrics like clicks and CTR
  • Know which Bing Ads campaigns, ad groups and keywords are actually driving sales
  • Easily measure the ROI of each campaign/keyword and double down on your winners

How it works

01.

Your website visitor comes
to your website and fills out one
of your web forms.

02.

GA Connector tracking code
identifies the visitor's source, campaign, keyword, ad group etc.

03.

When the form submission appears
in your Salesforce account, it already
has Bing information
associated with it.

Example of Bing Ads data in Salesforce:

GA Connector Sample Data 1 GA Connector Sample Data 1

Discover How Leads Find You and What They See Before Buying

GA Connector Sample Data 2 GA Connector Sample Data 2

Track Campaign, Keyword and Channel Profitability

GA Connector Sample Data 3 GA Connector Sample Data 3

See What Pages on Your Site are Closing Sales

GA Connector Sample Data 4 GA Connector Sample Data 4

Pinpoint Your Best Leads' Location and Device

You can use Bing Ads data in Salesforce CRM
to run reports that answer questions like:

  • Which campaigns, keywords, ads etc produce the most qualified leads in Salesforce CRM?
  • Which campaigns, keywords and ads drive the most Closed Won opportunities and revenue?

Report with Salesforce + Bing Ads integration data

About Salesforce and Bing Ads

About Salesforce

Salesforce is probably one of the best known CRM systems around and is considered by many to be a pioneer in the industry. This CRM software has a range of market-leading features including account and lead management as well as innovative forecasting and data analytics tools. GA Connector is Salesforce Lightning ready.

Bing

About Bing Ads

Bing is the leading advertising platform that has become synonymous with paid search. It is used by millions of businesses worldwide to reach new customers.

Why GA Connector?

Track any traffic source, paid and organic

See first and last-click data for each lead

Data is automatically imported to your CRM

Steven Shaer Consultant at Atlantic CRM

"We run a report once a quarter. That's it. One report. It saves us thousands of dollars. Which keywords are producing the most profitable customers? That's all. And then we adjust our campaigns."

Trusted by Data-Driven Companies
that Manage Profitable Marketing Campaigns

First Data
Stratus
Tata Communications
Bics
Digital Marketing Institute

Questions You Might Be Asking

Yes. GA Connector is compatible with nearly every traffic source and advertising service.

Absolutely. GA Connector is as safe and legal as using Google Analytics, or any other tracking software. GA Connector does not collect or store any personal data about your website visitors.

All the leads coming through your website are tracked using UTM parameters, referral information, IP data and Google-tested algorithms to determine the source for each user. Everything is linked to your CRM in real time, so there's no data loss.

Of course! Our support team is always there to help you integrate GA Connector with your website and CRM.

GA Connector is a powerful tool that integrates your Bing Ads data with Salesforce, enabling you to track and analyze your customer interactions more effectively.

To integrate Bing Ads with Salesforce using GA Connector, follow these steps:

  1. Sign up for a GA Connector account.
  2. Install GA Connector tracking code on your website
  3. Select GA Connector fields to be created in Salesforce
  4. Connect your Salesforce account to GA Connector.
  5. Add UTM parameters to your Bing Ads campaigns.

No, GA Connector provides a user-friendly interface that allows you to set up the integration without needing any technical expertise. However, basic knowledge of Salesforce and Bing Ads can be helpful.

Yes, by integrating Bing Ads with Salesforce through GA Connector, you can track the return on investment (ROI) of your ad campaigns. This integration helps you see which ads are generating leads and revenue, allowing you to optimize your marketing spend.

Still have questions? Get them answered today. Contact us at [email protected]

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