Integrations > Bing Ads > Freshworks CRM

Freshworks CRM and Bing Ads Integration

Track the ROI of each campaign, ad group and keyword

GA Connector makes Freshworks CRM, Google Analytics and Bing ads work together to answer one of marketing biggest questions: where is my revenue really coming from?

Integrate Bing Ads with Freshworks CRM to:

Go beyond metrics like clicks and CTR

Know which Bing Ads campaigns, ad groups and keywords are actually driving sales

Easily measure the ROI of each campaign/keyword and double down on your winners

How it works


Your website visitor comes to your website and fills out one of your web forms.


GA Connector tracking code identifies the visitor's source, campaign, keyword, ad group etc


When the form submission appears in your Freshworks CRM account, it already has Bing information associated with it.

Example of Bing Ads data in Freshworks CRM:

Discover How Leads Find You and
What They See Before Buying

Last Click Channel


Last Click Source


Last Click Medium


Last Click Referrer

First Click Channel


First Click Source


First Click Medium


First Click Referrer

Track Campaign, Keyword
and Channel Profitability

Last Click Term

(not set)

Last Click Campaign


Last Click Content


Last Click Landing Page

First Click Term

buy steel new york

First Click Campaign


First Click Content


First Click Landing Page

See What Pages on Your Site are Closing Sales

Google Analytics Client ID


IP Address

Time Spent on Website


Number of Website Visits


Pages Visited


Pinpoint Your Best Leads' Location and Device



Operating System

MAC OS 10.13.1

City (from IP address)

New York

Country (from IP address)

United States

Time Zone


You can use Bing Ads data in Freshworks CRM to run reports that answer questions like:

Which campaigns, keywords, ads etc produce the most qualified leads in Freshworks CRM?
Which campaigns, keywords and ads drive the most Closed Won opportunities and revenue?
Freshworks CRM report

About Freshworks CRM and Bing Ads

About Freshworks CRM

Freshworks CRM is a cloud-based CRM package that aims to help businesses in a wide range of industries. Key features of Freshworks CRM include simple phone and emailing solutions and an extensive range of tracking options designed to improve customer relations.

Bing logo

About Bing Ads

Bing is the leading advertising platform that has become synonymous with paid search. It is used by millions of businesses worldwide to reach new customers.

Why GA Connector?

Track any traffic source, paid and organic

See first and last-click
data for each lead

Data is automatically imported to your CRM

GA Connector helps us really hone in on a lead quality and which of our efforts are not only producing leads but are producing the best leads

—Dan Hieb
Vice President of Digital Strategy at Franchise Performance Group

Trusted by Data-Driven Companies that Manage Profitable Marketing Campaigns

First Data
TATA Comvunications
Digital Marceting Institute


Ask more here

Can GA Connector track any channels besides Bing Ads? E.g. SEO / Facebook / Organic / Google Ads / Etc

Yes. GA Connector is compatible with nearly every traffic source and advertising service.

Is it safe/legal to track where my leads come from?

Absolutely. GA Connector is as safe and legal as using Google Analytics, or any other tracking software.

How reliable is the data I’ll be getting?

All the leads coming through your website are tracked using UTM parameters, referral information, IP data and Google-tested algorithms to determine the source for each user. Everything is linked to your CRM in real time, so there’s no data loss.

Do you provide support?

Of course! Our support team is always there to help you integrate GA Connector with your website and CRM.

Ask more here

Want to connect your Freshworks CRM account?

Enjoy your FREE 30-day trial, starting today

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