Integrations > Google Ads > bpm'online CRM

bpm'online CRM and Google Ads Integration

Track the ROI of each campaign, ad group and keyword

GA Connector makes bpm'online CRM, Google Analytics and Google Ads work together to answer one of marketing biggest questions: where is my revenue really coming from?

Integrate Google Ads with bpm'online CRM to:

Go beyond metrics like clicks and CTR

Know which Google Ads campaigns, ad groups and keywords are actually driving sales

Easily measure the ROI of each campaign/keyword and double down on your winners

How it works

01
01.

Your website visitor comes to your website and fills out one of your web forms.

01
02.

GA Connector tracking code identifies the visitor's source, campaign, keyword, ad group etc

01
03.

When the form submission appears in your bpm'online CRM account, it already has Google Ads information associated with it.

Example of Google Ads data in bpm'online CRM:

Discover How Leads Find You and
What They See Before Buying

Last Click Channel

Pay-Per-Click

Last Click Source

google

Last Click Medium

cpc

Last Click Referrer

https://www.google.com

First Click Channel

Pay-Per-Click

First Click Source

google

First Click Medium

cpc

First Click Referrer

https://www.google.com

Track Campaign, Keyword
and Channel Profitability

Last Click Term

(not set)

Last Click Campaign

remarketing_campaign_3

Last Click Content

remarketing_ad_11

Last Click Landing Page

https://buysteel.com

First Click Term

buy steel new york

First Click Campaign

steel_campaign1

First Click Content

ad_group7

First Click Landing Page

https://buysteel.com

See What Pages on Your Site are Closing Sales

Google Analytics Client ID

73183728.1481815682

IP Address

72.229.28.185

Time Spent on Website

0:0

Number of Website Visits

5

Pages Visited

/index.html
/contact-us.html
/buy.html

Pinpoint Your Best Leads' Location and Device

Browser

Chrome 60.0.0.3112.79

Operating System

MAC OS 10.13.1

City (from IP address)

New York

Country (from IP address)

United States

Time Zone

America/New_York

You can use Google Ads data in bpm'online CRM to run reports that answer questions like:

Which campaigns, keywords, ads etc produce the most qualified leads in bpm'online CRM?
Which campaigns, keywords and ads drive the most Closed Won opportunities and revenue?
bpm'online CRM report

About bpm'online CRM and Google Ads

About bpm'online CRM

bpm'online CRM offers a range of sales, marketing and service solutions that aim to take your business to the next level. Their CRM package has a range of features that are designed to accelerate your sales as well as learn from your customer relationships so you can build better marketing channels.

About Google Ads

Google Ads (formerly Adwords) is the leading advertising platform that has become synonymous with paid search. It is used by millions of businesses worldwide to reach new customers.

Why GA Connector?

Track any traffic source, paid and organic

See first and last-click
data for each lead

Data is automatically imported to your CRM

We run a report once a quarter. That's it. One report. It saves us thousands of dollars. Which keywords are producing the most profitable customers? That's all. And then we adjust our campaigns.

—Steven Shaer
Consultant at Atlantic CRM

Trusted by Data-Driven Companies that Manage Profitable Marketing Campaigns

First Data
Status
TATA Comvunications
bics
Digital Marceting Institute

FAQ

Ask more here

Can GA Connector track any channels besides Google Ads? E.g. SEO / Facebook / Organic / Bing / Etc

Yes. GA Connector is compatible with nearly every traffic source and advertising service.

Is it safe/legal to track where my leads come from?

Absolutely. GA Connector is as safe and legal as using Google Analytics, or any other tracking software.

How reliable is the data I’ll be getting?

All the leads coming through your website are tracked using UTM parameters, referral information, IP data and Google-tested algorithms to determine the source for each user. Everything is linked to your CRM in real time, so there’s no data loss.

Do you provide support?

Of course! Our support team is always there to help you integrate GA Connector with your website and CRM.

Ask more here

Want to connect your bpm'online CRM account?

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