Base and Google Analytics Integration

See Your Most Profitable Marketing Channels in Base

GA Connector makes Base and Google Analytics work together to answer one of
marketing biggest questions: where is my revenue really coming from?

Connect Base + Google Analytics

Integrate Google Analytics with Base to:

  • Go beyond metrics like traffic, leads and conversions.
  • Know which sources, campaigns and keywords are driving sales.
  • Easily measure your marketing ROI and double down on successful campaigns

How it works

01.

Your website visitor comes
to your website and fills out one
of your web forms.

02.

This integration code on your website identifies the source, medium and other Google Analytics information about this visitor.

03.

When the form submission appears
in your Base account, it already
has Google Analytics information
associated with it.

Example of Google Analytics data in Base:

GA Connector Sample Data 1 GA Connector Sample Data 1

Discover How Leads Find You and What They See Before Buying

GA Connector Sample Data 2 GA Connector Sample Data 2

Track Campaign, Keyword and Channel Profitability

GA Connector Sample Data 3 GA Connector Sample Data 3

See What Pages on Your Site are Closing Sales

GA Connector Sample Data 4 GA Connector Sample Data 4

Pinpoint Your Best Leads' Location and Device

You can use Google Analytics data in Base CRM
to run reports that answer questions like:

  • Which marketing campaigns, keywords, ads etc produce the most qualified leads in Base CRM?
  • Which traffic sources drive the most Closed Won opportunities?

Report with Base + Google Analytics integration data

About Base and Google Analytics

About Base

Base CRM is an enterprise solution that's based in Mountain View, CA. Their CRM client aims to build relationships that count and accelerate sales. Features include a range of integration tools and new ways to sell and communicate with clients.

Google Analytics

About Google Analytics

Google Analytics is the leading web analytics software that lets you analyze users's behavior on your website. It's an industry standard web analytics software with many advanced features and integrations.

Why GA Connector?

Track any traffic source, paid and organic

See first and last-click data for each lead

Data is automatically imported to your CRM

Steven Shaer Consultant at Atlantic CRM

"We run a report once a quarter. That's it. One report. It saves us thousands of dollars. Which keywords are producing the most profitable customers? That's all. And then we adjust our campaigns."

Trusted by Data-Driven Companies
that Manage Profitable Marketing Campaigns

First Data
Stratus
Tata Communications
Bics
Digital Marketing Institute

Questions You Might Be Asking

Yes. GA Connector is compatible with nearly every traffic source and advertising service.

Absolutely. GA Connector is as safe and legal as using Google Analytics, or any other tracking software. GA Connector does not collect or store any personal data about your website visitors.

All the leads coming through your website are tracked using UTM parameters, referral information, IP data and Google-tested algorithms to determine the source for each user. Everything is linked to your CRM in real time, so there's no data loss.

Of course! Our support team is always there to help you integrate GA Connector with your website and CRM.

Still have questions? Get them answered today. Contact us at [email protected]

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