Module #1 – Web Visitor Tracking Service (GA=>CRM)
The first module of GA Connector (GA=>CRM) allows you to save visitor source, campaign, location, referrer etc to your CRM.
As a result, leads in your CRM will contain information shown on this screenshot:
Module #2 – CRM to Google Analytics Integration (Salesforce)
If you use Salesforce Enterprise Edition or higher, you can also get our app that imports Salesforce data into Google Analytics.
As a result, you’ll be able to able to:
- import Lead statuses, Opportunity stages, Opportunity amounts and almost any data from any Salesforce object (including custom ones) from Salesforce into Google Analytics
- build cool reports with ROI such as this one:
- use different attribution models on your Salesforce revenue
- automatically optimize your Adwords campaigns for sales
