Digital Marketing Manager
We are GA Connector - a B2B SaaS product looking for a marketing generalist focusing on content marketing. GA Connector is an integration tool for an audience you probably know well - marketers. We solve the problem of marketing attribution for B2B companies.
We're a well-established, profitable SaaS company that's been steadily growing over the years. Our client base includes some Fortune 500 companies like Panasonic and Fiserv, though we primarily focus on SMBs.
We're currently looking for a marketing manager to replace the founder in this role, and take our marketing efforts to the next level.
Main responsibilities:
- Develop a multi-channel marketing strategy.
- Drive traffic through content marketing: develop a content strategy, create and execute content plans, manage content creation, create and optimize content funnels, manage SEO contractors, and track results.
- Increase conversion rate to trial by optimizing landing pages (CRO), funnels, and email campaigns.
- Launch new lead gen channels (ABM marketing, partnerships, PR, guerilla marketing, etc.)
Main requirements:
- Good understanding of web analytics, specifically Google Analytics.
- Proven track record of driving sales through content marketing.
- Hands-on experience managing SEO teams: writer, link builder, etc.
- Excellent written English and copywriting skills.
Qualities we're looking for:
- We're looking for someone self-driven. Someone who can find solutions to hard problems and be the main driver of marketing improvements in the company.
- Someone with a product mindset who thinks about the whole picture, not just traffic.
What it's like working with us:
- Fully remote.
- Results-driven approach. We're looking for results, not volume.
- Clear goals and effective communication. No unnecessary meetings.
- Small team and no bureaucracy. You'll be working directly with the founder and the dev team, and have the ability to influence the product development and strategy.
About our team
We're a small, fully remote team located mostly in Europe and Asia. You can learn about us here. GAConnector.com is a high-load software product that integrates various marketing and sales applications. Our software is being used by hundreds of big companies worldwide, including several Fortune 500 companies.
