“ Now that we use GAconnector we can use Salesforce to report on where exactly our revenue and new customer accounts are coming from: Paid, organic, social and referral channels, right down to each keyword. We're now in a much better position to acquire new customers in the most cost-effective manner, allowing us to maximise marketing ROI. [Expand]
GAconnector also allows us to import revenue from Salesforce to Google Analytics, which gives us the ability to do advanced revenue attribution: With Google Analytics we are able to analyse and understand how different channels contribute to revenue on a first-click, position-based or time-decay basis. Getting a really accurate view on marketing return on investment is key, and GAconnector’s Google Analytics & Salesforce integration helps us achieve just that. During implementation, the GAconnector team was very professional and upfront. We knew what to expect from the beginning, thanks to their thorough contract. The turnaround was very fast: If we asked the team to add or change something, the next day it was done. I thoroughly recommend them. „
VP Customer Acquisition & Marketing Technology
at Unleashed Software
“ Before we discovered GAconnector we were flying blind.
We knew which marketing campaigns were getting us leads, but it was nearly impossible to know which sources of leads were actually making sales. [Expand]
Flying blind is a big problem -- so we'd been looking for a solution for quite a while. All the solutions we'd researched required a visitor to go to another page on our website after a purchase, which was simply intolerable since sales are not made on our website.
We also briefly considered coding a custom solution ourselves, but with full plates, it made much more sense to outsource this particular task to Sergey and his professional team.
They quickly zoned in on what we were looking to achieve, and helped us get there with their Google Analytics & CRM integration solution. They were responsive, flexible and communicative, and we had revenue data flowing into Google Analytics within days.
Highly recommended! „
Growth Lead at Letter Friend
“ Tracking ROI of our marketing efforts is a huge part of 3Q Digital’s initiatives, and GAconnector has enhanced our ability to do this. With GAconnector, we are able to track leads back to specific advertising sources. Whereas in the past our tracking did not include visitor source data, now it does. As a result we are able to tell which of our advertising efforts bring the best visitors to our site. [Expand]
With GAconnector, we are able to see the direct impact of our advertising. Now that GAconnector populates visitor source fields, we are able to push and segment these leads through our marketing automation system into specific Salesforce campaigns. Having visitor source information in Salesforce has allowed us to build a Visitor Source Dashboard in SFDC, where we view this information in a simple way. We can now trace profitability back to specific traffic sources, not just users.
The GAconnector team was very responsive and willing to jump on calls where needed, even with a significant time difference. Thanks for all your help! „
Sales and Marketing Operations Manager
at 3Q Digital, a Harte Hanks Company