A website visitor comes to your website and fills out one of your web forms.
The integration code on your website identifies the source, medium and other Google Analytics information about this visitor.
The form submission automatically includes this Google Analytics information as soon as it appears in your CRM.
GA Connector imports stats on closed deals from Salesforce and Zoho CRM, allowing you to see deals closed by your sales team in Google Analytics (including GA4)
CRM to Google Analytics add-on is available for Salesforce and Zoho CRM users