"We run a report once a quarter. That's it. One report. It saves us thousands of dollars. Which keywords are producing the most profitable customers? That's all. And then we adjust our campaigns."
Not all leads are created equal. The key to growth is finding out which channels are driving sales and which are a waste of your marketing budget.
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Some campaigns bring buyers. Others just bring form fills.
Website form submissions
Closed-won revenue from your CRM
First Click Information
Find out information about your leads' first touchpoint. Track where they came from, whether they are organic, referral or social leads.

Last Click Information
See lead-source information before they make the sale or became a lead.

Other information
Aside from both first and last click data, GA Connector allows you to see information such as device used, geolocation data and other GA4 information.
As well as qualified leads, closed won deals and other custom data from your CRM


With some configuration, GA Connector can work with any CRM or database
See All Integrations
Measure the actual dollar value of
each campaign and channel.
Track the first-click channel, the last-click
channel and all the channels in between.
Invest only in channels that
actually drive sales.
GA Connector is designed to support GDPR-compliant data handling. Integrate with consent management platforms and choose between no-retention mode or short-term data retention. See our GDPR & data handling overview.

Integrate your CRM with Google Analytics today!