If you're like many businesses, your Salesforce doesn't show you the source of your web leads. This could be causing you to spend a big chunk of your marketing budget on low-quality leads that don't convert.
You need more than form fills and goal completions to make marketing decisions
It's not enough to measure form fills, since different traffic sources attract clients of drastically different quality. One channel may generate a handful of high-converting long-term clients, while another may generate nothing but unqualified leads. The only way to evaluate a marketing approach is to track the revenue it generated.
By default, Google Analytics doesn't track offline revenue
Most sales don't happen online; they are closed by sales reps, either in person or over the phone. By default, Google Analytics doesn't have access to these sales, so you have no idea how much revenue was generated by a certain approach, ad, article, or keyword. This results in spending money on leads that don't buy anything.
GA Connector imports information about the website visitors into Salesforce
Helping you understand where your leads and sales came from:
What our customers say about the results that GA Connector helped them achieve
“ Now that we use GA Connector we can use Salesforce to report on where exactly our revenue and new customer accounts are coming from: Paid, organic, social and referral channels, right down to each keyword. We're now in a much better position to acquire new customers in the most cost-effective manner, allowing us to maximise marketing ROI.„
VP Customer Acquisition & Marketing Technology at Unleashed Software
“ We were struggling to understand our prospects' path on our websites. GA Connector provided us with a simple and quick solution to this problem.
Now we are able to see the full path of our prospects in Salesforce, and from what source and website page they converted. „
Marketing Manager at BPM College
“With GA Connector, we are able to see the direct impact of our advertising. Now that GA Connector populates visitor source fields, we are able to push and segment these leads through our marketing automation system into specific Salesforce campaigns. Having visitor source information in Salesforce has allowed us to build a Visitor Source Dashboard in SFDC, where we view this information in a simple way. We can now trace profitability back to specific traffic sources, not just users.„
Sales and Marketing Operations Manager at 3Q Digital, a Harte Hanks Company
Here is what Google Analytics & Salesforce Integration allows you to do
GA Connector gives you control over the kind of customers your business is attracting
Real Dollar Value
Measure the actual dollar value of each campaign and channel
Track the first-click channel, the first click channel and all the channels in between
Increase Marketing ROI
Invest only in channels that actually drive sales
Stop paying for leads that don't convert to dollars