CRM × Google Analytics Attribution

Stop Guessing.
Know Exactly Which
KeywordsMake You Money.

GA Connector connects your CRM to Google Analytics so you can see which campaigns generate closed revenue, not just form fills. Run one quarterly report. Save thousands.

No credit card required · 30-day free trial · Setup in under an hour
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Your ad platforms, SEO tools, and analytics all tell you about traffic. But none of them can tell you which visits became revenue. Your CRM knows what closed. Your analytics knows what clicked. GA Connector connects the two.

How It Works

From keyword click to closed deal,
all inside your CRM

No engineers. No six-month implementation. Setup in under an hour — without touching your CRM's existing workflow.

1

Visitor lands on your site

GA Connector captures the full attribution context — channel, campaign, ad, keyword — from the first click.

2

They fill out your form

Attribution data flows into the lead record in your CRM automatically — no hidden fields, no custom code required.

3

Sales closes the deal

Your CRM shows the exact source for every lead — first and last click. Filter by keyword, campaign, or channel to see what actually converts.

4

Revenue loops back to GA4

Closed-won data returns to GA4 and Google Ads so Smart Bidding optimises on real revenue, not guesses. (Available as add-on.)

Integrations

Works with your CRM,
out of the box

No rip-and-replace. GA Connector plugs into the CRM your team already uses — and starts enriching every lead record from day one.

Salesforce
HubSpot
Pipedrive
Zoho CRM
MS Dynamics
Close CRM
SugarCRM
30+
See all CRMs
What You Get

Finally know what's
actually driving revenue.

Your CRM records every closed deal. Your analytics platform records every visit. GA Connector connects the two — so you can see exactly which channels, campaigns, and keywords are generating real revenue, not just leads.

Full attribution on every lead

See which channel, campaign, ad group, keyword, or landing page produced each closed deal — first click and last click — directly on the lead record in your CRM.

Works inside your existing CRM

No new dashboard to learn. Attribution data lives on the lead record in Salesforce, HubSpot, Pipedrive, or Zoho — where your team already works.

Smart Tracking without hidden fields

Most attribution tools require hidden form fields and developer work to pass data into your CRM. GA Connector's Smart Tracking handles it automatically — no code, no custom fields, live in under an hour.

GDPR-ready and privacy-first

Integrates with consent management platforms. No-retention mode available. EU-hosted data. Your legal team is fine.

See It In Your CRM →
Revenue by Channel — Q1 Jan 1 – Mar 31
ChannelLeadsRevenueShare
Google Ads 43$187,400 54%
Organic Search 31$94,600 27%
Referral 12$41,200 12%
Direct 19$24,100 7%
Insight: Google Ads drives 54% of revenue. Organic at 27% costs nothing in ad spend — a clear case for doubling down on SEO.
Revenue by Keyword — Q1 Jan 1 – Mar 31
KeywordLeadsRevenueROI
managed it services for law firms 11$94,200 11.2×
it support contract pricing 19$67,500 7.3×
cybersecurity compliance consulting 15$48,300 5.6×
it help desk outsourcing 38$9,800 0.8×
Insight: Top keyword = 11× ROI on 11 leads. Bottom keyword burns budget on 38 leads with barely any return. Cut the bottom. Double the top.
Verified Reviews · Capterra 4.8 / 5

What customers say.

★★★★★

"With GA Connector, we can use Salesforce to report on where exactly our revenue and new customer accounts are coming from — paid, organic, social and referral channels, right down to each keyword."

SS
Samuel Stadler
VP Customer Acquisition & Marketing Technology at Unleashed Software
★★★★★

"We were struggling to understand our prospects' path on our websites. GA Connector provided a simple and quick solution. Now we can see the full path of our prospects in Salesforce — source, and website page they converted from."

OZ
Oren Zigelman
Marketing Manager at BPM College
ROI Calculator

How much ad spend can you stop wasting?

Enter your monthly ad spend. We'll show you what 27% back in your pocket looks like — and how that compares to the cost of GA Connector.

27%
avg. reduction in wasted ad spend
with proper marketing attribution — across multiple research studies
1
Enter your monthly ad spend
Across all channels — Google, Meta, LinkedIn, whatever you run.
2
See how much you're wasting
27% of your spend goes to campaigns you can't measure — yet.
3
Compare against the cost of GA Connector
$97/mo. The ROI is the recovered spend, not a projection.
$
Your estimated numbers
$32,400
Wasted spend you could recover / year
27×
ROI of GA Connector at $97/mo
$2,700
Monthly waste recoverable
$16,836/yr
Saved vs. Bizible / year

Based on the industry benchmark that proper attribution reduces wasted ad spend by 27%. Actual results depend on your campaigns and CRM hygiene. 30-day free trial, no credit card required.

Comparison

Enterprise attribution data.
Not enterprise prices.

GA Connector gives you full marketing attribution — channels, campaigns, keywords, ad groups — directly inside your CRM, at a price any team can justify.

Feature GA Connector Bizible Ruler Analytics Attributer.io SourceLoop
Full attribution (channel, campaign, keyword) in CRM
Data lives in your CRM Salesforce and
MS Dynamics only
Limited
CRMs
Via Zapier
Smart Tracking without hidden fields
Revenue loop back to Google Analytics
First + last click attribution
Setup time 30 minutes 3–6 months 2–4 weeks 1–2 hours Under 1 hour
GDPR / privacy tools Partial
Starting price / month $97 ~$1,500+ $360 $99 $99+
Get Started for Free →
Pricing

One price for your entire CRM.
No per-user fees.

Scales with your monthly page views — not your team size. 30-day free trial on all plans. Save 22% billed annually.

Most Popular
Starter
Up to 50k page views/mo
$97/mo
$1,164/year billed annually
  • All CRM integrations
  • Keyword & campaign tracking
  • First & last click attribution
  • Pre-built attribution reports
  • Multiple domains
Start My Free Trial →
Growth
Up to 125k page views/mo
$197/mo
$2,364/year billed annually
  • Everything in Starter
  • 3× tracking capacity
  • Priority support
  • Advanced custom field mapping
Try Growth Free
Enterprise
125k+ page views/mo
Custom
Tailored to your volume
  • Everything in Growth
  • Custom implementation
  • Dedicated account manager
  • SLA-backed support
Get a Quote

30-day free trial on all plans. No credit card required.

FAQ

Questions we hear all the time

UTM parameters track the click in GA4 — but once the visitor becomes a lead and the sale closes offline weeks later, that connection is lost. GA Connector persists the full attribution through the CRM lifecycle and can push closed revenue back into GA4. UTMs are step one. GA Connector closes the loop.
No. Most customers are up and running in under an hour. For Salesforce, Zoho, Pipedrive, and Close CRM, Smart Tracking removes the biggest hurdle entirely — no hidden fields. For other setups there's a "send to developer" flow with pre-formatted instructions. Support is available throughout.
Not at all — it enhances it. GA Connector adds marketing attribution data to the leads and deals you already manage. You keep your existing workflows; every record just gets keyword and channel data attached automatically.
We hear this constantly. GA Connector solves a specific problem: connecting ad spend to CRM revenue. Enterprise tools like Bizible do much more — which is why they cost $15,000–$50,000/year. We do the one thing most teams actually need, and we've been doing it well since 2015. Enterprise clients including First Data, Stratus, and Bic are on the platform. There's no catch.
Yes. GA Connector integrates with consent management platforms, offers no-data-retention mode, and stores all data on EU-based Amazon servers with full HTTPS. See the complete GDPR overview in our docs.
No. GA Connector tracks every channel GA4 supports: Google Ads, organic search, Facebook, LinkedIn, Bing/Yahoo, referral, direct, and any traffic tagged with UTM parameters. If GA4 can see it, GA Connector can attribute it.
Get Started Free

Your next budget decision starts with one report.

Stop optimising for traffic. Start optimising for revenue. Set up GA Connector in under an hour and run your first keyword-level ROI report within 30 days — free.

No credit card 30 days free Setup under 1 hour Cancel anytime