{"id":2076,"date":"2018-12-18T16:33:00","date_gmt":"2018-12-18T16:33:00","guid":{"rendered":"https:\/\/gaconnector.com\/docs\/?post_type=ufaq&#038;p=2076"},"modified":"2025-07-30T13:10:01","modified_gmt":"2025-07-30T13:10:01","slug":"import-analytics-goals-transactions-google-ads-conversion-tracking","status":"publish","type":"ufaq","link":"https:\/\/gaconnector.com\/docs\/ufaqs\/import-analytics-goals-transactions-google-ads-conversion-tracking\/","title":{"rendered":"How to import GA4 conversions and purchase events into Google Ads Conversion Tracking?"},"content":{"rendered":"<div  class=\"ewd-ufaq-faq-list ewd-ufaq-page-type-load_more\" id='ewd-ufaq-faq-list'>\n\n\t<input type='hidden' name='show_on_load' value='' id='ewd-ufaq-show-on-load' \/>\n<input type='hidden' name='include_category' value='' id='ewd-ufaq-include-category' \/>\n<input type='hidden' name='exclude_category' value='' id='ewd-ufaq-exclude-category' \/>\n<input type='hidden' name='orderby' value='date' id='ewd-ufaq-orderby' \/>\n<input type='hidden' name='order' value='desc' id='ewd-ufaq-order' \/>\n<input type='hidden' name='post_count' value='-1' id='ewd-ufaq-post-count' \/>\n<input type='hidden' name='current_url' value='\/docs\/wp-json\/wp\/v2\/ufaq\/2076' id='ewd-ufaq-current-url' \/>\n\t\n\t\n\t<div class='ewd-ufaq-faqs'>\n\n\t\t<div  class=\"ewd-ufaq-faq-div ewd-ufaq-faq-column-count-one ewd-ufaq-faq-responsive-columns- ewd-ufaq-faq-display-style-default ewd-ufaq-can-be-toggled\" id='ewd-ufaq-post-2076-HuVUzxPR6N' data-post_id='2076'>\n\n\t<div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'>\n\t\n\t<a class='ewd-ufaq-post-margin'  href='#'>\n\n\t\t<div class='ewd-ufaq-post-margin-symbol ewd-ufaq-square'>\n\t\t\t<span >A<\/span>\n\t\t<\/div>\n\n\t\t<div class='ewd-ufaq-faq-title-text'>\n\n\t\t\t<h4>\n\t\t\t\tHow to import GA4 conversions and purchase events into Google Ads Conversion Tracking?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t<div class='ewd-ufaq-clear'><\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t<div class='ewd-ufaq-faq-body ' >\n\n\t\t\n\t\t\t\n\t\t\n\t\t\t<div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'>\n\t<p>It is possible to import GA4 conversions and purchase events into Google Ads Conversion Tracking.<\/p>\n<p>To import your GA4 conversions (such as purchase events) into Google Ads Conversion Tracking, the following conditions must apply:<\/p>\n<ul>\n<li>Your GA4 property and Google Ads accounts are <a href=\"https:\/\/support.google.com\/analytics\/answer\/1033961\">linked<\/a>.<\/li>\n<li>You&#8217;ve enabled\u00a0<a href=\"https:\/\/support.google.com\/analytics\/answer\/1033981\">auto-tagging<\/a>\u00a0in your Google Ads account.<\/li>\n<li>The GA4 event you want to import has received traffic from an ad at some point.<\/li>\n<\/ul>\n<h4>Steps to import conversions:<\/h4>\n<ol class=\"spaced-list\">\n<li>Sign in to your\u00a0<a href=\"https:\/\/ads.google.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Ads<\/a>\u00a0account, and click the\u00a0<strong>Tools and settings<\/strong>\u00a0icon in the header.\u00a0<em>Note: If you just recently linked your Google Ads and GA4 accounts, wait 30 minutes before starting to import conversions.<\/em><\/li>\n<li>Click\u00a0<strong>Measurement &gt; Conversions<\/strong>.<\/li>\n<li>Click <strong>New conversion action<\/strong><\/li>\n<li>Click\u00a0<strong>Import<\/strong>, select\u00a0<strong>GA4 Properties<\/strong>, then click\u00a0<strong>CONTINUE<\/strong>.<\/li>\n<li>Select the conversion you want to import, then click <strong>IMPORT AND CONTINUE<\/strong>.<\/li>\n<li>Click\u00a0<strong>DONE<\/strong>.<\/li>\n<\/ol>\n<p>Google Ads will start importing data from your GA4 property beginning on the day you click <strong>Import<\/strong>. Historical conversion data before this date will not be added.<\/p>\n<p>Your GA4 conversion events will appear alongside your other conversion actions within Google Ads Conversion Tracking and reports within two days.<\/p>\n<p>You can read more about this <a href=\"https:\/\/support.google.com\/google-ads\/answer\/2375435?hl=en\">here<\/a>.<\/p>\n<\/div>\n\t\t\n\t\t\t<div class='ewd-ufaq-faq-custom-fields'>\n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>\n\t<\/div>\n\n\t\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A How to import GA4 conversions and purchase events into Google Ads Conversion Tracking? It is possible to import GA4 conversions and purchase events into Google Ads Conversion Tracking. To import your GA4 conversions (such as purchase events) into Google Ads Conversion Tracking, the following conditions must apply: Your GA4 property and Google Ads accounts [&hellip;]<\/p>\n","protected":false},"author":4,"comment_status":"closed","ping_status":"closed","template":"","ufaq-category":[26,30],"ufaq-tag":[],"_links":{"self":[{"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/ufaq\/2076"}],"collection":[{"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/ufaq"}],"about":[{"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/types\/ufaq"}],"author":[{"embeddable":true,"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/comments?post=2076"}],"wp:attachment":[{"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/media?parent=2076"}],"wp:term":[{"taxonomy":"ufaq-category","embeddable":true,"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/ufaq-category?post=2076"},{"taxonomy":"ufaq-tag","embeddable":true,"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/ufaq-tag?post=2076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}