{"id":1283,"date":"2018-01-22T15:27:18","date_gmt":"2018-01-22T15:27:18","guid":{"rendered":"http:\/\/support.gaconnector.com\/?post_type=ufaq&#038;p=1283"},"modified":"2025-07-30T13:54:13","modified_gmt":"2025-07-30T13:54:13","slug":"will-google-analytics-attribute-crm-data-correctly-if-we-have-a-long-sales-cycle-90-days","status":"publish","type":"ufaq","link":"https:\/\/gaconnector.com\/docs\/ufaqs\/will-google-analytics-attribute-crm-data-correctly-if-we-have-a-long-sales-cycle-90-days\/","title":{"rendered":"Will Google Analytics attribute CRM data correctly if we have a long sales cycle? (90+ days)"},"content":{"rendered":"<div  class=\"ewd-ufaq-faq-list ewd-ufaq-page-type-load_more\" id='ewd-ufaq-faq-list'>\n\n\t<input type='hidden' name='show_on_load' value='' id='ewd-ufaq-show-on-load' \/>\n<input type='hidden' name='include_category' value='' id='ewd-ufaq-include-category' \/>\n<input type='hidden' name='exclude_category' value='' id='ewd-ufaq-exclude-category' \/>\n<input type='hidden' name='orderby' value='date' id='ewd-ufaq-orderby' \/>\n<input type='hidden' name='order' value='desc' id='ewd-ufaq-order' \/>\n<input type='hidden' name='post_count' value='-1' id='ewd-ufaq-post-count' \/>\n<input type='hidden' name='current_url' value='\/docs\/wp-json\/wp\/v2\/ufaq\/1283' id='ewd-ufaq-current-url' \/>\n\t\n\t\n\t<div class='ewd-ufaq-faqs'>\n\n\t\t<div  class=\"ewd-ufaq-faq-div ewd-ufaq-faq-column-count-one ewd-ufaq-faq-responsive-columns- ewd-ufaq-faq-display-style-default ewd-ufaq-can-be-toggled\" id='ewd-ufaq-post-1283-evQKsPLFD0' data-post_id='1283'>\n\n\t<div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'>\n\t\n\t<a class='ewd-ufaq-post-margin'  href='#'>\n\n\t\t<div class='ewd-ufaq-post-margin-symbol ewd-ufaq-square'>\n\t\t\t<span >A<\/span>\n\t\t<\/div>\n\n\t\t<div class='ewd-ufaq-faq-title-text'>\n\n\t\t\t<h4>\n\t\t\t\tWill Google Analytics attribute CRM data correctly if we have a long sales cycle? (90+ days)\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t<div class='ewd-ufaq-clear'><\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t<div class='ewd-ufaq-faq-body ' >\n\n\t\t\n\t\t\t\n\t\t\n\t\t\t<div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'>\n\t<p>Yes. Even with very long sales cycles (e.g., 12+ months), GA Connector can still capture, save, and attribute CRM data for closed deals accurately.<\/p>\n<p>Many customers ask about conversions that occur more than 90 days after the last website visit because 90 days is a key threshold for Google Analytics and Google Ads.<\/p>\n<p>Here are some important considerations:<\/p>\n<ol>\n<li>Google Ads limitation: If your Google Analytics property is linked to Google Ads and you export Analytics conversions back to Google Ads, conversions beyond 90 days from the last click won\u2019t be attributed properly in Google Ads.<\/li>\n<li>Last-click attribution in GA: Google Analytics will attribute these conversions to (direct) \/ (none) in last-click reports, regardless of the user\u2019s original source. However, first-click source\/medium attribution remains correct, so you\u2019ll still know what originally brought the user to your site. Intermediate traffic sources are also available in Multi-Channel Funnel reports.<\/li>\n<\/ol>\n<p>To overcome these limitations, GA Connector\u2019s Visitor Source Tracking module records first, last, and all intermediary sources directly in your CRM, so you don\u2019t have to rely solely on Google Analytics attribution rules.<\/p>\n<\/div>\n\t\t\n\t\t\t<div class='ewd-ufaq-faq-custom-fields'>\n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>\n\t<\/div>\n\n\t\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A Will Google Analytics attribute CRM data correctly if we have a long sales cycle? (90+ days) Yes. Even with very long sales cycles (e.g., 12+ months), GA Connector can still capture, save, and attribute CRM data for closed deals accurately. Many customers ask about conversions that occur more than 90 days after the last [&hellip;]<\/p>\n","protected":false},"author":1,"comment_status":"open","ping_status":"closed","template":"","ufaq-category":[26,30],"ufaq-tag":[],"_links":{"self":[{"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/ufaq\/1283"}],"collection":[{"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/ufaq"}],"about":[{"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/types\/ufaq"}],"author":[{"embeddable":true,"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/comments?post=1283"}],"wp:attachment":[{"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/media?parent=1283"}],"wp:term":[{"taxonomy":"ufaq-category","embeddable":true,"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/ufaq-category?post=1283"},{"taxonomy":"ufaq-tag","embeddable":true,"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/ufaq-tag?post=1283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}