{"id":968,"date":"2017-10-10T12:34:11","date_gmt":"2017-10-10T12:34:11","guid":{"rendered":"http:\/\/support.gaconnector.com\/?p=968"},"modified":"2025-07-21T11:40:18","modified_gmt":"2025-07-21T11:40:18","slug":"description-of-parameters-tracked-by-our-visitor-tracking-service","status":"publish","type":"post","link":"https:\/\/gaconnector.com\/docs\/description-of-parameters-tracked-by-our-visitor-tracking-service\/","title":{"rendered":"Description of parameters tracked by our Visitor Tracking Service"},"content":{"rendered":"

GA Connector tracks the following information about\u00a0the users:<\/p>\n

\"\"<\/p>\n

 <\/p>\n

Traffic source\u00a0parameters<\/h2>\n

Source:<\/strong>\u00a0Every referral to a website has an origin, or source. Possible sources include: \u201cgoogle\u201d (the name of a search engine), \u201cfacebook.com\u201d (the name of a referring site), \u201cspring_newsletter\u201d (the name of one of your newsletters), and \u201cdirect\u201d (users that typed your URL directly into their browser, or who had bookmarked your site).<\/p>\n

Medium:<\/strong>\u00a0Every referral to a website also has a medium. Possible medium include: \u201corganic\u201d (unpaid search), \u201ccpc\u201d (cost per click, i.e. paid search), \u201creferral\u201d (referral), \u201cemail\u201d (the name of a custom medium you have created), \u201cnone\u201d (direct traffic has a medium of \u201cnone\u201d).<\/p>\n

Term:<\/strong>\u00a0This is a keyword that the user used to get to your website.<\/p>\n

Campaign<\/strong>\u00a0is the name of the referring AdWords campaign or a custom campaign that you have created.<\/p>\n

Content<\/strong>\u00a0identifies a specific link or content item in a custom campaign. For example, if you have two call-to-action links within the same email message, you can use different Content values to differentiate them so that you can tell which version is most effective.<\/p>\n

You can use\u00a0Custom Campaigns<\/a>\u00a0to tag links to use your own custom values for Campaign, Medium, Source, and Keyword.<\/p>\n

Channel<\/strong><\/a> is a group of several traffic sources with the same medium, such as Organic Search, Paid Search, Paid Social, Direct, Display etc<\/em>.<\/p>\n

Referrer<\/strong> is the\u00a0URL of the web page\u00a0that linked to your site, and from\u00a0which the user came from.<\/p>\n

Landing page<\/strong>\u00a0is the URL of the first page that the user has opened during a session (the first session or the last one before conversion).<\/p>\n

 <\/p>\n

First- and last-click source<\/h2>\n

GA Connector tracks two sets of parameters: first-click and last-click.<\/p>\n

Sometimes users may come to your site multiple times from different source. For example, a\u00a0user may have seen your Facebook ad,<\/p>\n

    \n
  1. Seen your Facebook ad and clicked on it.<\/li>\n
  2. Came to your site, but didn\u2019t convert yet.<\/li>\n
  3. Remembered about your company in a few days, typed its name in Google and came back to your site.<\/li>\n<\/ol>\n

    In this example, first-click data would correspond to a visit from Facebook, and the last-click data would correspond to Google Organic visit.<\/p>\n

    Other parameters<\/h2>\n

    Google Analytics Client ID<\/strong> – Google Analytics uses this ID to identify the users. This ID can be used to send CRM data to Google Analytics (without it, GA won’t know where to put the information about the user).<\/p>\n

    Google Analytics Session ID <\/strong>– Google Analytics uses this ID to group all user interactions within a single session. It’s useful for understanding visit-level behavior.<\/p>\n

    Google Analytics Measurement ID<\/strong> – This ID identifies the GA4 data stream where the data should be sent. Required for proper GA4 tracking.<\/p>\n

    Time Spent on Website<\/strong> – the overall time that the user spent on the website, during all their sessions before the conversion.<\/p>\n

    Number of Website\u00a0Visits<\/strong> – total number of pageviews.<\/p>\n

    Pages Visited<\/strong> – list of all URL that the user visited on your website.<\/p>\n

    The rest of the parameters are pretty much self-explanatory:<\/p>\n

    IP Address<\/strong><\/p>\n

    City<\/strong><\/p>\n

    Country<\/strong><\/p>\n

    Location<\/strong><\/p>\n

    Time Zone<\/strong><\/p>\n

    Country<\/strong><\/p>\n

    Browser<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

    GA Connector tracks the following information about\u00a0the users:   Traffic source\u00a0parameters Source:\u00a0Every referral to a website has an origin, or source. Possible sources include: \u201cgoogle\u201d (the name of a search engine), \u201cfacebook.com\u201d (the name of a referring site), \u201cspring_newsletter\u201d (the name of one of your newsletters), and \u201cdirect\u201d (users that typed your URL directly into […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"_links":{"self":[{"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/posts\/968"}],"collection":[{"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/comments?post=968"}],"version-history":[{"count":6,"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/posts\/968\/revisions"}],"predecessor-version":[{"id":3639,"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/posts\/968\/revisions\/3639"}],"wp:attachment":[{"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/media?parent=968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/categories?post=968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/tags?post=968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}