{"id":302,"date":"2017-08-02T09:26:20","date_gmt":"2017-08-02T09:26:20","guid":{"rendered":"http:\/\/support.gaconnector.com\/?p=302"},"modified":"2025-07-28T14:39:47","modified_gmt":"2025-07-28T14:39:47","slug":"ga-connector-and-multi-channel-attribution-reports","status":"publish","type":"post","link":"https:\/\/gaconnector.com\/docs\/ga-connector-and-multi-channel-attribution-reports\/","title":{"rendered":"GA Connector and Multi-Channel Attribution Reports"},"content":{"rendered":"<p>One of the ways GA Connector imports CRM data is through key events. This means that you can see CRM data in most standard Google Analytics reports, including Attribution Model Tool and Attribution Paths.<\/p>\n<h2>Attribution Model Tool<\/h2>\n<p>Attribution Model Tool allows you to compare how different attribution models impact the valuation of your marketing channels:<\/p>\n<figure id=\"attachment_304\" aria-describedby=\"caption-attachment-304\" style=\"width: 700px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-304 size-large\" src=\"https:\/\/gaconnector.com\/docs\/wp-content\/uploads\/2017\/08\/58a6bf31367767e4f65e70f3aa8d0bb5-700x301.png\" alt=\"Model Comparison Tool\" width=\"700\" height=\"301\" srcset=\"https:\/\/gaconnector.com\/docs\/wp-content\/uploads\/2017\/08\/58a6bf31367767e4f65e70f3aa8d0bb5-700x301.png 700w, https:\/\/gaconnector.com\/docs\/wp-content\/uploads\/2017\/08\/58a6bf31367767e4f65e70f3aa8d0bb5-300x129.png 300w, https:\/\/gaconnector.com\/docs\/wp-content\/uploads\/2017\/08\/58a6bf31367767e4f65e70f3aa8d0bb5-768x330.png 768w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption id=\"caption-attachment-304\" class=\"wp-caption-text\">Attribution Model Tool<\/figcaption><\/figure>\n<p>In the report above, &#8220;Conversions&#8221; come from the CRM.<\/p>\n<p>Attribution Model Tool shows that in this case, Paid Search is a lot more valuable from the first interaction interaction perspective than it is from the last interaction perspective.<\/p>\n<h2>Attribution Paths<\/h2>\n<p>Attribution Paths (formerly known as Assisted Conversions) reports to see how different channels assisted CRM conversions. This report shows where each channel participated in the conversion journey, including touchpoints before the final click.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3653\" src=\"https:\/\/gaconnector.com\/docs\/wp-content\/uploads\/2017\/08\/Attribution-Paths.jpg\" alt=\"Attribution Paths\" width=\"1428\" height=\"863\" srcset=\"https:\/\/gaconnector.com\/docs\/wp-content\/uploads\/2017\/08\/Attribution-Paths.jpg 1428w, https:\/\/gaconnector.com\/docs\/wp-content\/uploads\/2017\/08\/Attribution-Paths-300x181.jpg 300w, https:\/\/gaconnector.com\/docs\/wp-content\/uploads\/2017\/08\/Attribution-Paths-700x423.jpg 700w, https:\/\/gaconnector.com\/docs\/wp-content\/uploads\/2017\/08\/Attribution-Paths-768x464.jpg 768w, https:\/\/gaconnector.com\/docs\/wp-content\/uploads\/2017\/08\/Attribution-Paths-60x36.jpg 60w, https:\/\/gaconnector.com\/docs\/wp-content\/uploads\/2017\/08\/Attribution-Paths-150x91.jpg 150w\" sizes=\"(max-width: 1428px) 100vw, 1428px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the ways GA Connector imports CRM data is through key events. This means that you can see CRM data in most standard Google Analytics reports, including Attribution Model Tool and Attribution Paths. Attribution Model Tool Attribution Model Tool allows you to compare how different attribution models impact the valuation of your marketing channels: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"_links":{"self":[{"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/posts\/302"}],"collection":[{"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/comments?post=302"}],"version-history":[{"count":8,"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/posts\/302\/revisions"}],"predecessor-version":[{"id":3654,"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/posts\/302\/revisions\/3654"}],"wp:attachment":[{"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/media?parent=302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/categories?post=302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/tags?post=302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}