{"id":2083,"date":"2018-12-21T16:07:40","date_gmt":"2018-12-21T16:07:40","guid":{"rendered":"https:\/\/gaconnector.com\/docs\/?p=2083"},"modified":"2024-12-09T11:25:55","modified_gmt":"2024-12-09T11:25:55","slug":"channel-parameter-values","status":"publish","type":"post","link":"https:\/\/gaconnector.com\/docs\/channel-parameter-values\/","title":{"rendered":"“Channel” parameter values"},"content":{"rendered":"

Channel is calculated based on source and medium (but mostly medium):<\/p>\n\n\n\n\n\t\n\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t
Channel<\/th>Source<\/th>Medium<\/th>\n<\/tr>\n<\/thead>\n
Direct<\/td>(direct)<\/td>(none)<\/td>\n<\/tr>\n
Organic Search<\/td>google, bing, yahoo etc.<\/td>organic<\/td>\n<\/tr>\n
Paid Search<\/td>google, bing, yahoo etc.<\/td>cpc, ppc, paid_search, retargeting<\/td>\n<\/tr>\n
Paid Social<\/td>facebook, instagram, linkedin, twitter<\/td>cpc, ppc, paid_social<\/td>\n<\/tr>\n
Organic Social<\/td>facebook, instagram, twitter, tiktok<\/td>social, organic_social<\/td>\n<\/tr>\n
Display<\/td>google, doubleclick, criteo, adroll<\/td>display, banner<\/td>\n<\/tr>\n
Paid Video<\/td>youtube, hulu, vimeo<\/td>video, cpv<\/td>\n<\/tr>\n
Affiliates<\/td>affiliate networks, partner sites<\/td>affiliate<\/td>\n<\/tr>\n
Email<\/td>varies (e.g., mailchimp, activecampaign)<\/td>email<\/td>\n<\/tr>\n
Referral<\/td>varies (referral sources)<\/td>referral<\/td>\n<\/tr>\n
Unassigned<\/td>When none of the above criteria match<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n

Right now, GA Connector\u2019s calculation of channel doesn\u2019t fully match Google Analytics standard definitions. For example, if fbclid identifier is present in the URL, the channel will be attributed to Paid Search.<\/p>\n","protected":false},"excerpt":{"rendered":"

Channel is calculated based on source and medium (but mostly medium): Right now, GA Connector\u2019s calculation of channel doesn\u2019t fully match Google Analytics standard definitions. For example, if fbclid identifier is present in the URL, the channel will be attributed to Paid Search.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,16],"tags":[],"_links":{"self":[{"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/posts\/2083"}],"collection":[{"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/comments?post=2083"}],"version-history":[{"count":4,"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/posts\/2083\/revisions"}],"predecessor-version":[{"id":3393,"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/posts\/2083\/revisions\/3393"}],"wp:attachment":[{"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/media?parent=2083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/categories?post=2083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/tags?post=2083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}