![\"\"](\"https:\/\/gaconnector.com\/docs\/wp-content\/uploads\/2017\/01\/ga4-report@15x.webp\")
<\/p>\nThis article will show you how to build reports like this one:<\/p>\n
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Having custom reports of site data that means the most to you can help you improve your business, drive more leads, and convert more customers. In this article, we\u2019ll show you how to create custom reports in Google Analytics 4.<\/p>\n
![\"\"](\"https:\/\/gaconnector.com\/docs\/wp-content\/uploads\/2018\/11\/Explore.jpg\")
<\/li>\nClick the + Blank<\/strong> option (or choose a template like Free Form<\/em>, Funnel Exploration<\/em>, or Path Exploration<\/em>).<\/p>\n<\/li>\n Give your exploration a name. In our example, we\u2019ll keep it simple: CRM Leads Report.<\/strong><\/p>\n<\/li>\n GA4 offers different techniques<\/strong> (similar to UA\u2019s \u201creport types\u201d):<\/p>\n Free Form<\/strong> \u2013 Most flexible. Works like the standard UA \u201cExplorer\u201d type, with tables, charts, and filters.<\/p>\n<\/li>\n Funnel Exploration<\/strong> \u2013 Shows user progression through steps.<\/p>\n<\/li>\n Path Exploration<\/strong> \u2013 Visualizes navigation paths.<\/p>\n<\/li>\n Segment Overlap<\/strong> \u2013 Compares multiple audience segments.<\/p>\n<\/li>\n User Explorer<\/strong> \u2013 Looks at individual user journeys.<\/p>\n<\/li>\n<\/ul>\n For our example, we\u2019ll choose Free Form<\/strong>, which most closely matches the old \u201cExplorer\u201d type.<\/p>\n In GA4, metrics<\/strong> are added from the Variables panel<\/strong> on the left.<\/p>\n Under Metrics<\/strong>, click the +<\/strong> icon.<\/p>\n<\/li>\n Search for and select the metrics you want. Session default channel group<\/p>\n<\/li>\n Engaged sessions per user<\/p>\n<\/li>\n Events per session<\/p>\n<\/li>\n Event Count<\/p>\n<\/li>\n Salesforce Opportunities Closed Won<\/p>\n<\/li>\n Salesforce Opportunity Amount<\/p>\n<\/li>\n<\/ul>\n<\/li>\n Click Import<\/strong> to add them to your exploration.<\/p>\n<\/li>\n<\/ol>\n Dimensions let you break down your metrics into categories, similar to UA.<\/p>\n Under Dimensions<\/strong>, click the +<\/strong> icon.<\/p>\n<\/li>\n Search for and select:<\/p>\n Salesforce Leads Created (imported via GA Connector events)<\/em><\/p>\n<\/li>\n Salesforce Opportunities Created<\/p>\n<\/li>\n Source \/ Medium (or another dimension you want).<\/p>\n<\/li>\n<\/ul>\n<\/li>\n Click Import<\/strong>.<\/p>\n<\/li>\n<\/ol>\n If you want to limit the data shown, add a filter:<\/p>\n In the Tab Settings<\/em> panel, find the Filters<\/strong> section.<\/p>\n<\/li>\n Drag in a dimension (e.g., Source \/ Medium<\/em>) and set your condition. Your setup might look like this:<\/p>\n Rows<\/strong>: Session default channel group, Engaged sessions per user, Events per session, Event Count, Salesforce Leads Created, Salesforce Opportunities Created etc.<\/p>\n<\/li>\n Filters<\/strong>: Optional conditions<\/p>\n<\/li>\n<\/ul>\n You can also switch between table, bar chart, or line chart visualizations in the Tab Settings<\/em> panel.<\/p>\n When you\u2019re happy with your setup:<\/p>\n Click Save<\/strong> at the top right.<\/p>\n<\/li>\n Your custom GA4 exploration is now ready.<\/p>\n<\/li>\n You can revisit it anytime under the Explore<\/strong> tab.<\/p>\n<\/li>\n<\/ol>\n Note: If you are using Zoho CRM, Pipedrive or Hubspot you might have different key events. Also, this is just an example on how to create the report, you can add different Dimensions or Metrics in your report.<\/p>\n And that\u2019s it! You now know how to create a custom report in GA4<\/strong> using the Explore workspace. Once saved, your report will immediately display live data.<\/p>\n Once you click save, you\u2019ll automatically see your custom report data.<\/p>\n","protected":false},"excerpt":{"rendered":" This article will show you how to build reports like this one: Having custom reports of site data that means the most to you can help you improve your business, drive more leads, and convert more customers. In this article, we\u2019ll show you how to create custom reports in Google Analytics 4. Step 1: Open […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"_links":{"self":[{"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/posts\/2024"}],"collection":[{"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/comments?post=2024"}],"version-history":[{"count":11,"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/posts\/2024\/revisions"}],"predecessor-version":[{"id":3681,"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/posts\/2024\/revisions\/3681"}],"wp:attachment":[{"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/media?parent=2024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/categories?post=2024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/tags?post=2024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/strong><\/li>\n<\/ul>\nStep 2: Choose the Report Technique<\/h3>\n
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Step 3: Add Metrics<\/h3>\n
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In our example, we\u2019ll include:<\/p>\n\n
Step 4: Add Dimensions<\/h3>\n
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Step 5: Apply Filters (Optional)<\/h3>\n
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Example: Include only traffic from Google \/ CPC<\/em>.<\/p>\n<\/li>\n<\/ol>\nStep 6: Arrange Your Report<\/h3>\n
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Step 7: Save and View Your Report<\/h3>\n
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