{"id":1131,"date":"2017-11-20T18:00:12","date_gmt":"2017-11-20T18:00:12","guid":{"rendered":"http:\/\/support.gaconnector.com\/?p=1131"},"modified":"2026-11-06T14:31:22","modified_gmt":"2026-11-06T14:31:22","slug":"ga-connector-vs-native-salesforcega-integration","status":"publish","type":"post","link":"https:\/\/gaconnector.com\/docs\/ga-connector-vs-native-salesforcega-integration\/","title":{"rendered":"GA Connector vs native Salesforce&GA integration"},"content":{"rendered":"

Google Analytics and Salesforce\u00a0have released a native integration, but it has two major downsides:<\/p>\n

    \n
  1. It only supports Google Analytics 360<\/strong>\u00a0(which costs $150k\/year).<\/li>\n
  2. It only supports a small set of data points from Salesforce<\/strong> (Lead Statuses, Opportunity Stages etc). If you need to send something beyond that to GA,\u00a0GA Connector can help – because it supports sending any type of Salesforce objects and fields to Google Analytics.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Google Analytics and Salesforce\u00a0have released a native integration, but it has two major downsides: It only supports Google Analytics 360\u00a0(which costs $150k\/year). It only supports a small set of data points from Salesforce (Lead Statuses, Opportunity Stages etc). If you need to send something beyond that to GA,\u00a0GA Connector can help – because it supports […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[91],"tags":[],"class_list":["post-1131","post","type-post","status-publish","format-standard","hentry","category-comparison-vs-other-tools"],"_links":{"self":[{"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/posts\/1131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/comments?post=1131"}],"version-history":[{"count":5,"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/posts\/1131\/revisions"}],"predecessor-version":[{"id":3969,"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/posts\/1131\/revisions\/3969"}],"wp:attachment":[{"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/media?parent=1131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/categories?post=1131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gaconnector.com\/docs\/wp-json\/wp\/v2\/tags?post=1131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}