When the trial has expired (or when it hasn’t been activated in the first place), GA Connector will set the value of the lc_source (last click source) cookie to “GA Connector Trial Expired”.
This allows our customers to see that the trial has expired. But the downside of this is that when GA Connector subscription is active again, you can still sometimes see “GA Connector Trial Expired” with leads that visited your website when the subscription wasn’t active. Examples:
- The user came to your site when the subscription was expired, and then came back from, say, google search when the subscription was active again. In this case, first click source will be “GA Connector Trial Expired”, and the last click source will be “google”.
- The user came to your site when the subscription was expired, and then came from bookmarks or by typing your website URL directly. GA Connector uses last non-direct click algorithm that ignores direct visits when there’s already another traffic source. In this case the last click source will still be “GA Connector Trial Expired”, even though the user visited the site when the subscription was active again.
Another potential reason for this problem can occur when you’re using a subdomain that wasn’t added to our database. For example, if you’re using www.domain.com and subdomain.domain.com, the subdomain has to be added to our system separately.