We always recommend using GA Connector 2.0, unless you run into tracking issues (a high % of leads is not tracked).

GA Connector 2.0 pros:

  • Much easier to integrate. 1.0 requires updating your website forms, adding new fields, mapping them etc. It’s a whole process.

GA Connector 2.0 cons:

  • Currently, 1.0 (if integrated correctly) is able to give a higher percentage of tracked leads.
  • 1.0 supports several fields that 2.0 currently does not.