If you're integrating with Salesforce or Zoho CRM, this article may not apply because you're most likely using GA Connector API-based integration.

To integrate Livechat with GA Connector, use this script:


Make sure to put it somewhere below GA Connector and Livechat script code.

As a result of adding this script, your Livechat visitors (in the back-end) will contain GA Connector data.

To send Livechat leads to your CRM, you can use a tool like Zapier. Just make sure to map GA Connector fields in Livechat to CRM fields (you may need to wait until Zapier downloads these new fields).



Q: I use Google Tag Manager instead of inserting script to the website directly. So both GA Connector and Livechat script have different tags. Where should I put this code?

Answer: Please use the tag sequencing functionality provided by Google Tag Manager:

Tag sequencing
Tag sequencing

It allows to set the script from the article to fire after GA Connector.

Just configure it so that:

  • Livechat tag fires after GA Connector.
  • This script fires after Livechat.