{"id":821,"date":"2020-03-25T19:19:22","date_gmt":"2020-03-25T19:19:22","guid":{"rendered":"https:\/\/gaconnector.com\/blog\/?p=821"},"modified":"2021-02-12T07:35:10","modified_gmt":"2021-02-12T07:35:10","slug":"ga-connector-an-affordable-pardot-alternative-for-marketing-attribution","status":"publish","type":"post","link":"https:\/\/gaconnector.com\/blog\/ga-connector-an-affordable-pardot-alternative-for-marketing-attribution\/","title":{"rendered":"GA Connector: An Affordable Pardot Alternative for Marketing Attribution"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/gaconnector.com\/blog\/ga-connector-an-affordable-pardot-alternative-for-marketing-attribution\/#What_is_Pardot\" >What is Pardot?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/gaconnector.com\/blog\/ga-connector-an-affordable-pardot-alternative-for-marketing-attribution\/#Enter_GA_Connector_An_Affordable_Pardot_Alternative\" >Enter GA Connector: An Affordable Pardot Alternative<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/gaconnector.com\/blog\/ga-connector-an-affordable-pardot-alternative-for-marketing-attribution\/#GA_Connector_vs_Pardot\" >GA Connector vs Pardot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/gaconnector.com\/blog\/ga-connector-an-affordable-pardot-alternative-for-marketing-attribution\/#Increase_Your_Marketing_ROI_with_GA_Connector\" >Increase Your Marketing ROI with GA Connector<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"What_is_Pardot\"><\/span><span style=\"font-weight: 400;\">What is Pardot?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1001\" src=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2020\/03\/pardot-logo-blue-300x117.png\" alt=\"Salesforce Pardot Logo - GA Connector \" width=\"256\" height=\"100\" srcset=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2020\/03\/pardot-logo-blue-300x117.png 300w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2020\/03\/pardot-logo-blue-768x300.png 768w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2020\/03\/pardot-logo-blue-788x308.png 788w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2020\/03\/pardot-logo-blue.png 800w\" sizes=\"(max-width: 256px) 100vw, 256px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Pardot is a marketing automation software that Salesforce developed to help businesses run and measure their marketing campaigns from one place. The software offers more than other automation tools, which mainly rely on email and social media scheduling. With Pardot, you can do the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Integrate Pardot with your CRM to track the effectiveness of marketing campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Run automated email marketing campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Build landing pages<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create lead capture forms<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Score your lead data to determine readiness to purchase<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">ROI and other KPI reporting<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Overall, Pardot automates the process of turning prospects into customers. As a result, it eliminates the need for manual follow-ups and also <\/span><a href=\"https:\/\/gaconnector.com\/blog\/what-is-closed-loop-marketing\/\"><span style=\"font-weight: 400;\">closes the loop between marketing and sales<\/span><\/a><span style=\"font-weight: 400;\">. While Pardot can be integrated with other CRMs, it is easiest to connect to Salesforce &#8211; the team who developed Pardot.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><span class=\"ez-toc-section\" id=\"Enter_GA_Connector_An_Affordable_Pardot_Alternative\"><\/span><span style=\"font-weight: 400;\">Enter GA Connector: An Affordable Pardot Alternative<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-566 size-thumbnail\" src=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/gaconnector-logo-1-150x150.jpg\" alt=\"GA Connector logo\" width=\"150\" height=\"150\" srcset=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/gaconnector-logo-1-150x150.jpg 150w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/gaconnector-logo-1-300x300.jpg 300w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/gaconnector-logo-1-768x768.jpg 768w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/gaconnector-logo-1-788x788.jpg 788w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/gaconnector-logo-1.jpg 1000w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re for an affordable way to track your marketing ROI then you should consider GA Connector. It\u2019s a tool we developed which integrates CRMs like Salesforce and Zoho CRM with Google Analytics, marrying the data between the two platforms. This means that you can create <\/span><a href=\"https:\/\/gaconnector.com\/blog\/closed-loop-reporting-everything-you-need-to-know\/\"><span style=\"font-weight: 400;\">closed loop reports<\/span><\/a><span style=\"font-weight: 400;\"> to track how profitable each of your digital marketing channels is. Thus marketers are able to track the exact dollar ROI of their PPC, email and social media campaigns.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what marketers can do with GA Connector:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Find out how customers discover their website<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Follow the customer journey from first click to final sale<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Track which referral sources result in the most valuable customers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Track offline sales and attribute those to their source<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Focus efforts on generating leads that are more likely to convert<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">GA Connector allows marketers to measure the dollar value of each marketing channel on a granular level. For example, right down to the keyword level with PPC, or right down to the ad variation with Facebook Ads. Thus, managers have insight into their most profitable marketing activities and can re-invest accordingly.\u00a0<\/span><\/p>\n<h1><span class=\"ez-toc-section\" id=\"GA_Connector_vs_Pardot\"><\/span><span style=\"font-weight: 400;\">GA Connector vs Pardot<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span style=\"font-weight: 400;\">Pardot is a great platform for marketing automation and tracking the ROI of each marketing channel within the platform\u2019s framework. Though, as its introductory packages start at $1,250 per month, it may come as pricey to some. This is where GA Connector can help.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you already use a CRM and are looking for an affordable way to track marketing ROI then try GA Connector. Though GA Connector doesn\u2019t facilitate marketing automation on its own, it does help you find out which of your marketing activities are most profitable on a granular level.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">GA Connector gives you access to the full power of Google Analytics. By creating attribution reports, you can track customer purchases back to the exact keyword, email or facebook ad variation. From there, you will be able to reinvest in your most profitable marketing avenues.\u00a0<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><\/td>\n<td><b>GA Connector<\/b><\/td>\n<td><b>Pardot<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Starting Price<\/b><\/td>\n<td><span style=\"font-weight: 400;\">$97 per month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">From $1250 per month<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Great For<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Integrating Google Analytics with various CRMs to track marketing ROI.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Marketing automation and tracking ROI by utilizing Pardot framework.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>User Interface<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Utilizes familiar Google Analytics user interface.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Own user interface. Requires training.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Product Features<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Importing CRM data into Google Analytics;<\/span><br \/>\n<span style=\"font-weight: 400;\">Importing Google Analytics data into CRM software;<\/span><br \/>\n<span style=\"font-weight: 400;\">Integration with Multiple CRMs;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">ROI Reporting;<\/span><br \/>\n<span style=\"font-weight: 400;\">Multi-touch Attribution;<\/span><br \/>\n<span style=\"font-weight: 400;\">Salesforce Integration<\/span><br \/>\n<span style=\"font-weight: 400;\">Lead Nurturing<\/span><br \/>\n<span style=\"font-weight: 400;\">Email A\/B Testing;<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Free Trial<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Yes<\/span><\/td>\n<td><span style=\"font-weight: 400;\">No<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Support<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Yes<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yes<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h1><span class=\"ez-toc-section\" id=\"Increase_Your_Marketing_ROI_with_GA_Connector\"><\/span><span style=\"font-weight: 400;\">Increase Your Marketing ROI with GA Connector<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span style=\"font-weight: 400;\">GA Connector provides you with an affordable way to track your marketing ROI. With our software, you have access to the full power of Google Analytics. Thus, you will be able to make data-driven decisions and can focus on revenue-driven marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To take advantage of GA Connector:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/gaconnector.com\/\"><span style=\"font-weight: 400;\">Sign up for a FREE 30-day trial<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Begin the setup process by selecting your chosen CRM and following the provided steps<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Build powerful attribution reports that provide insight about the ROI of all marketing channel you utilize<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What is Pardot? Pardot is a marketing automation software that Salesforce developed to help businesses run and measure their marketing campaigns from one place. The software offers more than other automation tools, which mainly rely on email and social media scheduling. With Pardot, you can do the following: Integrate Pardot with your CRM to track&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"yst_prominent_words":[615,607,257,619,608,611,606,258,21,16,614,610,423,616,613,618,612,567,609,617],"_links":{"self":[{"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/posts\/821"}],"collection":[{"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/comments?post=821"}],"version-history":[{"count":9,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/posts\/821\/revisions"}],"predecessor-version":[{"id":1005,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/posts\/821\/revisions\/1005"}],"wp:attachment":[{"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/media?parent=821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/categories?post=821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/tags?post=821"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}