{"id":740,"date":"2019-11-22T11:16:01","date_gmt":"2019-11-22T11:16:01","guid":{"rendered":"https:\/\/gaconnector.com\/blog\/?p=740"},"modified":"2019-11-22T11:33:21","modified_gmt":"2019-11-22T11:33:21","slug":"ga-connector-an-affordable-bizible-alternative-for-marketing-attribution","status":"publish","type":"post","link":"https:\/\/gaconnector.com\/blog\/ga-connector-an-affordable-bizible-alternative-for-marketing-attribution\/","title":{"rendered":"GA Connector: An Affordable Bizible Alternative for Marketing Attribution"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/gaconnector.com\/blog\/ga-connector-an-affordable-bizible-alternative-for-marketing-attribution\/#What_is_Bizible\" >What is Bizible?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/gaconnector.com\/blog\/ga-connector-an-affordable-bizible-alternative-for-marketing-attribution\/#Enter_GA_Connector_An_Affordable_Bizible_Alternative\" >Enter GA Connector: An Affordable Bizible Alternative<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/gaconnector.com\/blog\/ga-connector-an-affordable-bizible-alternative-for-marketing-attribution\/#GA_Connector_vs_Bizible\" >GA Connector vs Bizible<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/gaconnector.com\/blog\/ga-connector-an-affordable-bizible-alternative-for-marketing-attribution\/#Affordable_Price_Point\" >Affordable Price Point<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/gaconnector.com\/blog\/ga-connector-an-affordable-bizible-alternative-for-marketing-attribution\/#Bi-directional_integration_with_Google_Analytics\" >Bi-directional integration with Google Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/gaconnector.com\/blog\/ga-connector-an-affordable-bizible-alternative-for-marketing-attribution\/#Simple\" >Simple<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/gaconnector.com\/blog\/ga-connector-an-affordable-bizible-alternative-for-marketing-attribution\/#How_to_Maximise_your_ROI_with_GA_Connector\" >How to Maximise your ROI with GA Connector<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"What_is_Bizible\"><\/span><span style=\"font-weight: 400;\">What is Bizible?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span style=\"font-weight: 400;\">Aimed toward the B2B market, Bizible is a marketing attribution software that provides marketers with insight about the effectiveness of their various marketing initiatives. With Bizible, marketers are able to track the customer journey through their website from first touch-point to final sale, as well as see how their marketing decisions impact revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unfortunately, marketing attribution software options such as Bizible come at a significant cost. After all, they provide 360-degree insights about customers, as well as marketing channels and the ROI they generate. Thankfully, there are viable and affordable Bizible alternatives available like the one we built called GA Connector.<\/span><\/p>\n<h1><span class=\"ez-toc-section\" id=\"Enter_GA_Connector_An_Affordable_Bizible_Alternative\"><\/span><span style=\"font-weight: 400;\">Enter GA Connector: An Affordable Bizible Alternative<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span style=\"font-weight: 400;\">GA Connector is a tool that integrates Google Analytics with CRMs such as Salesforce and Zoho. In doing so, it enables marketers to create powerful Google Analytics attribution reports that measure the exact ROI of their various marketing activities. By utilizing GA Connector, marketers are able to do a few things, including:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Discover how customers find them and which referral sources customers value most.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Track the entire customer journey through their website.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Determine which channels generate the highest ROI and invest accordingly.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Track offline sales and attribute those to their source.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Focus on generating highly qualified leads that convert.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With GA Connector, marketers are able to marry the data between Google Analytics and CRMs. As a result, they can measure the actual dollar value of each campaign and channel, and thus increase their marketing ROI.<\/span><\/p>\n<h1><span class=\"ez-toc-section\" id=\"GA_Connector_vs_Bizible\"><\/span><span style=\"font-weight: 400;\">GA Connector vs Bizible<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span style=\"font-weight: 400;\">Both GA Connector and Bizible help marketers achieve similar goals; to track and maximize the effectiveness of their various marketing initiatives. Here\u2019s how GA Connector stacks up compared to Bizible.<\/span><\/p>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td><\/td>\n<td><b>GA Connector<\/b><\/td>\n<td><b>Bizible<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Starting Price<\/b><\/td>\n<td><span style=\"font-weight: 400;\">$97 per month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$1,500 per month<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Great For<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Integrating Google Analytics with various CRMs to track marketing ROI.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Tracking marketing ROI by utilizing the Bizible Framework.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>User Interface<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Utilizes familiar Google Analytics user interface.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Own user interface. Requires training.\u00a0<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Product Features<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Importing CRM data into Google Analytics;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Importing Google Analytics data into CRM software;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Integration with Multiple CRMs;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Inbuilt ROI Tracking;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Attribution Modelling;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Multi-touch Attribution;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Referral Source Tracking;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conversion Tracking;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pageview Tracking;<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Free Trial<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Yes<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yes<\/span><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><b>Support<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Yes<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yes<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><span class=\"ez-toc-section\" id=\"Affordable_Price_Point\"><\/span><b>Affordable Price Point<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">A major advantage of GA Connector vs Bizible is pricing. Bizible packages start at around $1500\/month, while GA Connector allows you to import the same traffic source information for just $97\/month.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Bi-directional_integration_with_Google_Analytics\"><\/span><b>Bi-directional integration with Google Analytics<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">With GA Connector, you can import Salesforce information directly into Google Analytics. This will allow you to use powerful Google Analytics capabilities to create marketing attribution reports that measure the exact ROI of your marketing initiatives.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Simple\"><\/span><b>Simple<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">GA Connector is a compact tool that provides you with a simple solution to the marketing attribution problem, by automatically syncing your Google Analytics and CRM data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bizible does have its own multi-attribution engine, but it requires your staff to adapt to completely new software. If you already like and use Google Analytics and would prefer not to invest resources into training staff to use Bizible then GA Connector is the way to go.<\/span><\/p>\n<h1><span class=\"ez-toc-section\" id=\"How_to_Maximise_your_ROI_with_GA_Connector\"><\/span><span style=\"font-weight: 400;\">How to Maximise your ROI with GA Connector<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span style=\"font-weight: 400;\">If you\u2019re after an affordable way to acquire valuable marketing insights then try GA Connector. With our software, you can track marketing ROI through integrated Google Analytics and CRM reporting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To take advantage of GA Connector:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/gaconnector.com\"><span style=\"font-weight: 400;\">Sign up for a FREE 30-day trial<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Begin the setup process by selecting your chosen CRM and following the provided steps<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Build powerful attribution reports that provide insight about the ROI of all marketing channel you utilize<\/span><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>What is Bizible? Aimed toward the B2B market, Bizible is a marketing attribution software that provides marketers with insight about the effectiveness of their various marketing initiatives. With Bizible, marketers are able to track the customer journey through their website from first touch-point to final sale, as well as see how their marketing decisions impact&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"yst_prominent_words":[563,561,257,566,545,544,258,21,548,565,559,16,564,552,546,562,15,560,567,547],"_links":{"self":[{"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/posts\/740"}],"collection":[{"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/comments?post=740"}],"version-history":[{"count":3,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/posts\/740\/revisions"}],"predecessor-version":[{"id":743,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/posts\/740\/revisions\/743"}],"wp:attachment":[{"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/media?parent=740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/categories?post=740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/tags?post=740"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}