{"id":716,"date":"2019-10-24T09:51:12","date_gmt":"2019-10-24T09:51:12","guid":{"rendered":"https:\/\/gaconnector.com\/blog\/?p=716"},"modified":"2022-09-12T11:53:06","modified_gmt":"2022-09-12T11:53:06","slug":"how-to-add-utm-parameters-to-google-ads-automatically","status":"publish","type":"post","link":"https:\/\/gaconnector.com\/blog\/how-to-add-utm-parameters-to-google-ads-automatically\/","title":{"rendered":"How to Add UTM Parameters to Google Ads (automatically)"},"content":{"rendered":"<p>Right now,&nbsp;auto-tagging is the default way to track Google Ads campaigns. However, it&#8217;s still practical to add manual UTM tags in order to <a href=\"https:\/\/gaconnector.com\/blog\/how-to-capture-utm-parameters-in-your-contact-forms\/\">capture them in your lead\/contact forms<\/a>&nbsp;for example.<\/p>\n<p>However, you don&#8217;t need to add UTMs to your final URLs in Google Ads. You can do this automatically&nbsp;using&nbsp;URL suffixes (previously we used tracking templates for this, but this solution stopped working in 2018).<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/gaconnector.com\/blog\/how-to-add-utm-parameters-to-google-ads-automatically\/#How_to_enable_UTM_tracking_in_your_Google_Ads_campaigns\" >How to enable UTM tracking in your Google Ads campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/gaconnector.com\/blog\/how-to-add-utm-parameters-to-google-ads-automatically\/#Can_you_use_UTM_parameters_and_auto-tagging_together\" >Can you use&nbsp;UTM parameters and auto-tagging together?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/gaconnector.com\/blog\/how-to-add-utm-parameters-to-google-ads-automatically\/#Would_you_like_to_capture_these_UTM_parameters_in_your_leadcontact_forms_Check_out_this_article\" >Would you like to capture these UTM parameters&nbsp;in your lead\/contact forms? Check out this article.<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"How_to_enable_UTM_tracking_in_your_Google_Ads_campaigns\"><\/span>How to enable UTM tracking in your Google Ads campaigns<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li>Click the&nbsp;<strong>Campaigns<\/strong>&nbsp;tab and select the campaign you want to track.<\/li>\n<li>Click&nbsp;<strong>Settings&nbsp; &#8212;&nbsp;<\/strong>Additional settings (in the bottom)&nbsp; &#8212; Campaign URL options.<\/li>\n<li>Set <strong>Final URL suffix<\/strong> to <em>utm_source=google&amp;utm_medium=cpc&amp;utm_campaign={campaignid}&amp;utm_content={adgroupid}&amp;utm_term={keyword}<\/em><\/li>\n<li>Click<strong>&nbsp;Save.<\/strong><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-727\" src=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/10\/final-url-suffix.png\" alt=\"Final URL suffix in Google Ads\" width=\"625\" height=\"164\"><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Can_you_use_UTM_parameters_and_auto-tagging_together\"><\/span>Can you use&nbsp;UTM parameters and auto-tagging together?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Yes, you can use UTM parameters and auto-tagging together. We&nbsp;tested this many times&nbsp;with our customers, and we haven&#8217;t seen any negative impact.<\/p>\n<p>But just to be safe, you can&nbsp;enable the auto-tagging override setting in Google Analytics &#8211;&nbsp;Property Settings &#8211;&nbsp;Advanced Settings &#8211;&nbsp;Allow manual tagging (UTM values) to override auto-tagging (GCLID values).<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Would_you_like_to_capture_these_UTM_parameters_in_your_leadcontact_forms_Check_out_this_article\"><\/span>Would you like to capture these UTM parameters&nbsp;in your lead\/contact forms? Check out <a href=\"https:\/\/gaconnector.com\/blog\/how-to-capture-utm-parameters-in-your-contact-forms\/\">this article<\/a>.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Right now,&nbsp;auto-tagging is the default way to track Google Ads campaigns. However, it&#8217;s still practical to add manual UTM tags in order to capture them in your lead\/contact forms&nbsp;for example. However, you don&#8217;t need to add UTMs to your final URLs in Google Ads. You can do this automatically&nbsp;using&nbsp;URL suffixes (previously we used tracking templates&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[415],"tags":[],"yst_prominent_words":[46,512,262,504,30,261,20,45,511,513,393,503,502,264,496,525,392,390,501,500],"_links":{"self":[{"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/posts\/716"}],"collection":[{"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/comments?post=716"}],"version-history":[{"count":12,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/posts\/716\/revisions"}],"predecessor-version":[{"id":1122,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/posts\/716\/revisions\/1122"}],"wp:attachment":[{"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/media?parent=716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/categories?post=716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/tags?post=716"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}