{"id":709,"date":"2019-10-22T22:56:05","date_gmt":"2019-10-22T22:56:05","guid":{"rendered":"https:\/\/gaconnector.com\/blog\/?p=709"},"modified":"2023-12-15T09:16:37","modified_gmt":"2023-12-15T09:16:37","slug":"how-to-capture-utm-parameters-in-your-contact-forms","status":"publish","type":"post","link":"https:\/\/gaconnector.com\/blog\/how-to-capture-utm-parameters-in-your-contact-forms\/","title":{"rendered":"How to Capture UTM Parameters in Your Contact Forms"},"content":{"rendered":"<p>It&#8217;s crucial to find out the source of your leads, because it allows you to track the performance of your marketing campaigns. It lets you do two things:<\/p>\n<ul>\n<li>Turn off marketing channels that don&#8217;t convert.<\/li>\n<li>Double down on channels that have\u00a0good ROI.<\/li>\n<\/ul>\n<h4>So how can you find out where a lead came from?<\/h4>\n<p>There are two common ways to approach this:<\/p>\n<ol>\n<li><strong>Just ask your leads where they found you<\/strong>. This approach works to an extent, but it&#8217;s not very accurate.\u00a0Many people don&#8217;t remember or don&#8217;t remember the important details like which ad variation they clicked.<\/li>\n<li><strong>Use Google Analytics goals<\/strong>. A much better approach, but it still has a serious drawback: it doesn&#8217;t tell you the source of each individual lead.\u00a0Therefore you won&#8217;t know the traffic source\u00a0that generated your sales, unless people purchase directly on your website instead of going through a sales process.<\/li>\n<\/ol>\n<p>So what&#8217;s the best approach in our opinion? Use specialized software for capturing lead sources, such as <a href=\"https:\/\/gaconnector.com\/\">GA Connector<\/a>.<\/p>\n<h4>How to capture lead sources using GA Connector<\/h4>\n<p>While GA Connector is marketed as CRM &amp; Google Analytics software, at its core GA Connector is a UTM &amp; referrer tracking tool that lets you save lead tracking information\u00a0to a CRM of your choice.<\/p>\n<ol>\n<li>Sign up for a free trial of GA Connector\u00a0<a href=\"https:\/\/gaconnector.com\/\">here<\/a>.<\/li>\n<li>Select a place where you store your leads. It can be either a specialized CRM system, or something simpler like Excel spreadsheet. GA Connector supports most customer database types and most contact forms.<\/li>\n<li>Finish the setup.<\/li>\n<\/ol>\n<p>Viola! Now you&#8217;ll be able to\u00a0capture UTM parameters in your contact forms + capture additional information such as leads&#8217; geolocation.<\/p>\n<p>Here&#8217;s an example of a lead in one of the popular CRM systems (Salesforce) with tracking information that GA Connector captured:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/gaconnector.com\/resourses1\/img\/gaconnector-section.png\" alt=\"Web analytics data in CRM\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s crucial to find out the source of your leads, because it allows you to track the performance of your marketing campaigns. It lets you do two things: Turn off marketing channels that don&#8217;t convert. Double down on channels that have\u00a0good ROI. So how can you find out where a lead came from? There are&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"yst_prominent_words":[490,498,159,257,497,223,489,258,21,16,77,163,492,153,147,241,491,219,240,499],"_links":{"self":[{"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/posts\/709"}],"collection":[{"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/comments?post=709"}],"version-history":[{"count":6,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/posts\/709\/revisions"}],"predecessor-version":[{"id":715,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/posts\/709\/revisions\/715"}],"wp:attachment":[{"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/media?parent=709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/categories?post=709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/tags?post=709"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}