{"id":706,"date":"2019-10-21T08:31:38","date_gmt":"2019-10-21T08:31:38","guid":{"rendered":"https:\/\/gaconnector.com\/blog\/?p=706"},"modified":"2026-07-01T00:07:55","modified_gmt":"2026-07-01T00:07:55","slug":"closed-loop-reporting-everything-you-need-to-know","status":"publish","type":"post","link":"https:\/\/gaconnector.com\/blog\/closed-loop-reporting-everything-you-need-to-know\/","title":{"rendered":"Closed Loop Reporting: Everything You Need to Know"},"content":{"rendered":"

Closed loop reporting is the practice of connecting marketing and sales data so you can see which channels actually produce paying customers, not just leads. It works by linking a lead’s original traffic source to the deal it eventually becomes inside your customer relationship management software. Practitioners need it because without that link, marketing spend decisions are guesses.<\/p>\n

According to Gartner<\/a>, B2B buyers spend only about 17% of their total purchase journey meeting with potential suppliers. Most of the decision happens across marketing channels that sales never sees recorded against a deal. Closed loop reporting is what reconnects those touchpoints to the outcome, and honestly, most companies don’t find out how badly disconnected their marketing and sales teams are until they try to build their first report.<\/p>\n

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