{"id":582,"date":"2019-01-27T16:19:54","date_gmt":"2019-01-27T16:19:54","guid":{"rendered":"https:\/\/gaconnector.com\/blog\/?p=582"},"modified":"2019-02-12T12:01:21","modified_gmt":"2019-02-12T12:01:21","slug":"salesforce-and-google-analytics-integration","status":"publish","type":"post","link":"https:\/\/gaconnector.com\/blog\/salesforce-and-google-analytics-integration\/","title":{"rendered":"Salesforce and Google Analytics Integration"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/gaconnector.com\/blog\/salesforce-and-google-analytics-integration\/#The_purpose_of_Salesforce_and_Google_Analytics_integration\" >The purpose of Salesforce and Google Analytics integration<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/gaconnector.com\/blog\/salesforce-and-google-analytics-integration\/#Find_out_which_marketing_channels_generate_high-quality_leads\" >Find out which marketing channels generate high-quality leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/gaconnector.com\/blog\/salesforce-and-google-analytics-integration\/#Salesforce_and_GA_integration_gives_you_a_360_view_of_your_marketing_campaigns\" >Salesforce and GA integration gives you a 360 view of your marketing campaigns<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/gaconnector.com\/blog\/salesforce-and-google-analytics-integration\/#The_benefits_of_Salesforce_and_Google_Analytics_integration\" >The benefits of Salesforce and Google Analytics integration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/gaconnector.com\/blog\/salesforce-and-google-analytics-integration\/#How_to_implement_Salesforce_and_Google_Analytics_integration\" >How to implement Salesforce and Google Analytics integration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/gaconnector.com\/blog\/salesforce-and-google-analytics-integration\/#How_Salesforce_and_Google_Analytics_integration_works\" >How Salesforce and Google Analytics integration works<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"The_purpose_of_Salesforce_and_Google_Analytics_integration\"><\/span>The purpose of Salesforce and Google Analytics integration<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you spend any significant amount of money on online marketing, you know this little-known fact: <strong>not all leads are the same<\/strong>.<\/p>\n<p>Even though they appear the same in Google Analytics reports, some of these leads may be ten times more valuable as the others. The problem is figuring out which are which.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"Find_out_which_marketing_channels_generate_high-quality_leads\"><\/span><strong>Find out which marketing channels generate high-quality leads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Some of your marketing campaigns may be bringing lots of leads that rarely buy and only waste the valuable time of your sales team. While other channels may bring very few leads, but a good percentage of these lead become long-term customers who end up spending a lot of money with your company.<\/p>\n<p>But do you measure this? It all comes down to a metric called &#8220;revenue per lead&#8221;:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-606 size-full\" src=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/image-27.png\" alt=\"Revenue per lead: Google Ads vs Facebook\" width=\"654\" height=\"240\" srcset=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/image-27.png 654w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/image-27-300x110.png 300w\" sizes=\"(max-width: 654px) 100vw, 654px\" \/><\/p>\n<h5><span class=\"ez-toc-section\" id=\"Salesforce_and_GA_integration_gives_you_a_360_view_of_your_marketing_campaigns\"><\/span><strong>Salesforce and GA integration gives you a 360 view of your marketing campaigns<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>The goal of marketing basically comes down to bringing a steady stream of lukewarm leads that will end up having high revenue per lead. To achieve that, you need to figure out which exact marketing channels, campaigns, blog posts, keywords etc are more likely to bring those leads.<\/p>\n<p>This is exactly where Salesforce\u00a0and Google Analytics comes in handy. It gives you a 360 view of your marketing campaigns, and lets you see the ROI of each channel, campaign, and keyword. So you can double down on marketing activities\u00a0that work, and turn off things that only waste your budget and attention.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_benefits_of_Salesforce_and_Google_Analytics_integration\"><\/span>The benefits of Salesforce and Google Analytics integration<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-593\" src=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/sfga.png\" alt=\"Salesforce and Google Analytics connection\" width=\"540\" height=\"303\" srcset=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/sfga.png 540w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/sfga-300x168.png 300w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><\/p>\n<p>In the nutshell, Salesforce and GA integration\u00a0lets\u00a0you track you the source of each Salesforce Lead and Opportunity. And then use this information to build reports that tell you exactly which marketing activities you should focus on.<\/p>\n<p>Why? Because without this kind of connection you&#8217;re basically flying blind.\u00a0If you&#8217;re selling &#8220;offline&#8221; to people who came from online marketing, it&#8217;s the only way to know if you&#8217;re spending money on low-quality leads or not.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_to_implement_Salesforce_and_Google_Analytics_integration\"><\/span>How to implement Salesforce and Google Analytics integration<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are three options to implement this integration:<\/p>\n<ol>\n<li><strong>Use <a href=\"https:\/\/www.blog.google\/products\/marketingplatform\/360\/integration-salesforce-sales-cloud\/\">native Salesforce and Google Analytics integration<\/a><\/strong>. Good option,\u00a0but it only works for Google Analytics 360 which starts at $150,000\/year. At the time of writing this article, Google doesn&#8217;t have any plans to support the Free edition of Google Analytics.<\/li>\n<li><strong>Implement a custom integration<\/strong>. You can hire\u00a0an agency or task in-house developers to implement a custom integration. Not a bad option, but it usually takes a lot of time and effort.<\/li>\n<li><strong style=\"font-size: 1.1em;\">Use <a href=\"https:\/\/gaconnector.com\/salesforce-google-analytics\">GA Connector<\/a>\u00a0&#8211; a tool designed specifically to\u00a0integrate Salesforce with Google Analytics<\/strong>. It lets you do the same as the previous two options, but without breaking the bank or spending many months working on the implementation.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"How_Salesforce_and_Google_Analytics_integration_works\"><\/span>How Salesforce and Google Analytics integration works<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/gaconnector.com\/salesforce-google-analytics\">GA Connector<\/a>\u00a0imports Google Analytics into Salesforce Sales Cloud. You&#8217;ll be able to see analytics data for each Lead and Opportunity:<\/p>\n<div id=\"attachment_562\" style=\"width: 1794px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-562\" class=\"wp-image-562 size-full\" src=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/gaconnector-section-9.png\" alt=\"Google Analytics data imported to a Salesforce Lead\" width=\"1784\" height=\"1488\" srcset=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/gaconnector-section-9.png 1784w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/gaconnector-section-9-300x250.png 300w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/gaconnector-section-9-768x641.png 768w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/gaconnector-section-9-1024x854.png 1024w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/gaconnector-section-9-788x657.png 788w\" sizes=\"(max-width: 1784px) 100vw, 1784px\" \/><p id=\"caption-attachment-562\" class=\"wp-caption-text\">Google Analytics data imported to a Salesforce Lead<\/p><\/div>\n<p>GA Connector comes with pre-built reports and dashboards that let you analyze how many opportunities and revenue were generated by each campaign, channel, page, keyword etc:<\/p>\n<div id=\"attachment_596\" style=\"width: 3104px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-596\" class=\"size-full wp-image-596\" src=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/screencapture-um4-lightning-force-lightning-r-Dashboard-01Z580000006yWGEAY-view-2019-01-27-18_39_28.png\" alt=\"Google Analytcs dashboard in Salesforce\" width=\"3094\" height=\"2088\" srcset=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/screencapture-um4-lightning-force-lightning-r-Dashboard-01Z580000006yWGEAY-view-2019-01-27-18_39_28.png 3094w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/screencapture-um4-lightning-force-lightning-r-Dashboard-01Z580000006yWGEAY-view-2019-01-27-18_39_28-300x202.png 300w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/screencapture-um4-lightning-force-lightning-r-Dashboard-01Z580000006yWGEAY-view-2019-01-27-18_39_28-768x518.png 768w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/screencapture-um4-lightning-force-lightning-r-Dashboard-01Z580000006yWGEAY-view-2019-01-27-18_39_28-1024x691.png 1024w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/screencapture-um4-lightning-force-lightning-r-Dashboard-01Z580000006yWGEAY-view-2019-01-27-18_39_28-788x532.png 788w\" sizes=\"(max-width: 3094px) 100vw, 3094px\" \/><p id=\"caption-attachment-596\" class=\"wp-caption-text\">Google Analytcs dashboard in Salesforce<\/p><\/div>\n<p>GA Connector also brings Salesforce data into Google Analytics:<\/p>\n<div id=\"attachment_422\" style=\"width: 2476px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-422\" class=\"wp-image-422 size-full\" src=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2018\/10\/bd2a074812b34ee0afb689bfe9ae99a5.png\" alt=\"Salesforce data in Google Analytics\" width=\"2466\" height=\"1328\" srcset=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2018\/10\/bd2a074812b34ee0afb689bfe9ae99a5.png 2466w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2018\/10\/bd2a074812b34ee0afb689bfe9ae99a5-300x162.png 300w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2018\/10\/bd2a074812b34ee0afb689bfe9ae99a5-768x414.png 768w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2018\/10\/bd2a074812b34ee0afb689bfe9ae99a5-1024x551.png 1024w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2018\/10\/bd2a074812b34ee0afb689bfe9ae99a5-788x424.png 788w\" sizes=\"(max-width: 2466px) 100vw, 2466px\" \/><p id=\"caption-attachment-422\" class=\"wp-caption-text\">Salesforce data in Google Analytics<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The purpose of Salesforce and Google Analytics integration If you spend any significant amount of money on online marketing, you know this little-known fact: not all leads are the same. Even though they appear the same in Google Analytics reports, some of these leads may be ten times more valuable as the others. The problem&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,2],"tags":[],"yst_prominent_words":[418,31,218,21,20,16,217,427,421,426,423,424,39,425,420,19,417,416,422,419],"_links":{"self":[{"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/posts\/582"}],"collection":[{"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/comments?post=582"}],"version-history":[{"count":14,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/posts\/582\/revisions"}],"predecessor-version":[{"id":607,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/posts\/582\/revisions\/607"}],"wp:attachment":[{"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/media?parent=582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/categories?post=582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/tags?post=582"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}