{"id":466,"date":"2019-01-11T23:21:59","date_gmt":"2019-01-11T23:21:59","guid":{"rendered":"https:\/\/gaconnector.com\/blog\/?p=466"},"modified":"2022-12-06T03:28:08","modified_gmt":"2022-12-06T03:28:08","slug":"adwords-roi-the-most-important-metric-for-your-ads","status":"publish","type":"post","link":"https:\/\/gaconnector.com\/blog\/adwords-roi-the-most-important-metric-for-your-ads\/","title":{"rendered":"Adwords ROI: The Most Important Metric for Your Ads"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/gaconnector.com\/blog\/adwords-roi-the-most-important-metric-for-your-ads\/#Why_ROI_on_your_Google_Adwords_spend_is_so_important\" >Why ROI on your Google Adwords spend is so important<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/gaconnector.com\/blog\/adwords-roi-the-most-important-metric-for-your-ads\/#How_other_metrics_might_mislead_you\" >How other metrics might mislead you<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/gaconnector.com\/blog\/adwords-roi-the-most-important-metric-for-your-ads\/#Why_ROI_is_the_most_important_metric_for_Google_Ads\" >Why ROI is the most important metric for Google Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/gaconnector.com\/blog\/adwords-roi-the-most-important-metric-for-your-ads\/#How_to_measure_your_Google_Ads_ROI\" >How to measure your Google Ads ROI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/gaconnector.com\/blog\/adwords-roi-the-most-important-metric-for-your-ads\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_ROI_on_your_Google_Adwords_spend_is_so_important\"><\/span><b>Why ROI on your Google Adwords spend is so important<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-559 size-full\" src=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/im1.jpg\" alt=\"Why ROI on your Google Adwords spend is so important\" width=\"1300\" height=\"750\" srcset=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/im1.jpg 1300w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/im1-300x173.jpg 300w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/im1-768x443.jpg 768w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/im1-1024x591.jpg 1024w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/im1-788x455.jpg 788w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re trying to improve your AdWords campaigns and measure how well your online business is doing, you\u2019re probably aware of how important <\/span><i><span style=\"font-weight: 400;\">Return on Investment<\/span><\/i><span style=\"font-weight: 400;\"> \u2013 ROI is, especially Google ads ROI because the most important metric for Google Ads is ROI. Not impressions, not clicks, not click-through rate, but ROI. Because in online advertising, it all comes down to money spent vs. money generated. Everything else is secondary.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Far too many people get caught up trying to increase clicks on Google ads campaigns or tweaking user experiences so that they spend a few more seconds on their website. When looking at a Google ads account, you\u2019ll be presented with a lot of raw data. While it can be useful in optimizing your site, don\u2019t get lost in the data because ROI is the sole deciding factor of a successful Google ads campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We&#8217;re going to look at some of the issues associated with ROI calculation and how to measure ROI on your advertising costs \u2013 specifically on Google Adwords. While Google gives you its own ROI on ads \u2013 but that isn\u2019t accurate for most businesses. That means it probably won&#8217;t give you the correct value either.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_other_metrics_might_mislead_you\"><\/span><b>How other metrics might mislead you<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-554 size-full\" src=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/im3.jpg\" alt=\"How other metrics might mislead you\" width=\"1300\" height=\"750\" srcset=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/im3.jpg 1300w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/im3-300x173.jpg 300w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/im3-768x443.jpg 768w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/im3-1024x591.jpg 1024w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/im3-788x455.jpg 788w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The trouble with good reporting tools like <\/span><i><span style=\"font-weight: 400;\">Google Analytics<\/span><\/i><span style=\"font-weight: 400;\"> is that they sometimes provide <\/span><i><span style=\"font-weight: 400;\">too much<\/span><\/i><span style=\"font-weight: 400;\"> data. But there\u2019s one metric you must take seriously when analyzing your ad campaign \u2013 your <\/span><b>ROI <\/b><span style=\"font-weight: 400;\">for total ad spend \u2013 or return on every dollar spent on all advertising campaigns. This can also be known as<\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/6268637?hl=en\" target=\"_blank\" rel=\"noopener\"> <b>ROAS<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other metrics, like CTR and conversion rates, are useful \u2013 but can also be misleading. You see, getting obsessed with how many clicks a page or site gets as a result of ads or search terms is a mistake many business owners make. While more clicks are generally better for your business \u2013 they don\u2019t necessarily translate into more conversions. They especially don\u2019t give you a good idea of how well your search engine advertising is doing \u2013 because they don\u2019t consider ad spend, distribution costs, cost of goods sold, or profit generated.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-570\" src=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/ba1b1daf7a410c61c92c3fbe3e22a200.png\" alt=\"CTR Google Ads\" width=\"1982\" height=\"654\" srcset=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/ba1b1daf7a410c61c92c3fbe3e22a200.png 1982w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/ba1b1daf7a410c61c92c3fbe3e22a200-300x99.png 300w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/ba1b1daf7a410c61c92c3fbe3e22a200-768x253.png 768w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/ba1b1daf7a410c61c92c3fbe3e22a200-1024x338.png 1024w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/ba1b1daf7a410c61c92c3fbe3e22a200-788x260.png 788w\" sizes=\"(max-width: 1982px) 100vw, 1982px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">To check your net profit, you need to analyze Google ads performance, i.e., conversions and ROI on Google ad campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While you can <\/span><b>subtract your advertising cost from total sales<\/b><span style=\"font-weight: 400;\">, this calculation has a problem. It\u2019s too crude. You won\u2019t know exactly which of your Google ads campaigns have done well and which haven\u2019t. You might have an overall total, but you won\u2019t know which ads outperformed the others. So you&#8217;ll have no clue spending on which Google ads campaigns are a good investment versus where you need to cut back.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-568\" src=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/7e046e2730fcb1da388006ad7fa0629e-1.png\" alt=\"Revenue stats in Google Analytics\" width=\"2076\" height=\"1126\" srcset=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/7e046e2730fcb1da388006ad7fa0629e-1.png 2076w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/7e046e2730fcb1da388006ad7fa0629e-1-300x163.png 300w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/7e046e2730fcb1da388006ad7fa0629e-1-768x417.png 768w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/7e046e2730fcb1da388006ad7fa0629e-1-1024x555.png 1024w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/7e046e2730fcb1da388006ad7fa0629e-1-788x427.png 788w\" sizes=\"(max-width: 2076px) 100vw, 2076px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why you need a detailed and clear way of looking at your advertising spend and integrating the right tools into your reporting. That way, you can ignore irrelevant metrics and only get the most relevant information when spending your marketing dollars.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another problem in traditional advertising is increasing CTR rather than improving your Return On Investment metrics. If you target negative keywords, you\u2019ll attract freeloaders that are never likely to be your customers. Sure, you could get a ton of clicks and social engagement, but that\u2019s no good for your business.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_ROI_is_the_most_important_metric_for_Google_Ads\"><\/span><b>Why ROI is the most important metric for Google Ads<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-560 size-full\" src=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/im2-1-1.jpg\" alt=\"Why ROI is the most important metric for Google Ads\" width=\"1300\" height=\"750\" srcset=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/im2-1-1.jpg 1300w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/im2-1-1-300x173.jpg 300w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/im2-1-1-768x443.jpg 768w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/im2-1-1-1024x591.jpg 1024w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/im2-1-1-788x455.jpg 788w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you haven\u2019t integrated the right tools and strategies into your backend \u2013 you won\u2019t know where your sales are coming from. Especially if people sign up and then a team member calls them, it\u2019s hard to know if someone arrived at your site through search queries or an ad.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why tracking ROI on Adwords campaign is so important.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You won&#8217;t get the whole picture when you only look at broad profit margins compared to advertising spend. Once you know the details, you\u2019ll be able to stop underperforming ads compared to high-performing ones. This sort of information can effectively turn your ad spend into positive ROI in your balance sheet.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_measure_your_Google_Ads_ROI\"><\/span><b>How to measure your Google Ads ROI<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-558 size-full\" src=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/im4.jpg\" alt=\"How to measure your Google Ads ROI\" width=\"1300\" height=\"750\" srcset=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/im4.jpg 1300w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/im4-300x173.jpg 300w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/im4-768x443.jpg 768w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/im4-1024x591.jpg 1024w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/im4-788x455.jpg 788w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Firstly, Google Analytics already gives you an ROI figure, but that&#8217;s incorrect. Why?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Great question.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because it doesn\u2019t know your other costs and assumes the revenue minus total cost is net profit. To get a more realistic figure of <\/span><b>Adwords ROI<\/b><span style=\"font-weight: 400;\">, use the following ROI formula:<\/span><\/p>\n<p><b>ROI = (revenue x margin \u2013 cost) \/ cost<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This gives you a more specific number than Google\u2019s calculation, as it takes your cost and margins fully into account. You can also integrate this info manually, but there are tools (like advertising ROI calculators) that can help you without having to manipulate and edit spreadsheets yourself.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But most importantly, you need to know the exact dollar value of each Google ad, individual keywords, and adverts. And to do it, you need to start<\/span><a href=\"https:\/\/gaconnector.com\/blog\/tracking-utm-parameters-in-salesforce-web-to-lead-forms\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">using UTM parameters<\/span><\/a><span style=\"font-weight: 400;\">. This will help improve monitoring so that you can get more value out of a campaign.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-564\" src=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/googleShopping.png\" alt=\"Google Ads UTM parameters\" width=\"430\" height=\"111\" srcset=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/googleShopping.png 430w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/googleShopping-300x77.png 300w\" sizes=\"(max-width: 430px) 100vw, 430px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Simply add these UTM parameters to your destination URLs. After that, your developers can write a script that retrieves these UTMs and saves them alongside each form submission.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can then use all this information to better understand how people landed on your website in the first place. Moreover, you can also know which keywords bring you the best buyers, the highest spenders among them, and your lifetime customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can even find out which customers came from a different channel while still being influenced by one of your Adwords ads. Ultimately, you can precisely calculate ROI for every single advert or keyword.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But fiddling around with UTM parameters isn\u2019t always easy \u2013 that\u2019s why the right tools could help integrate everything effortlessly so you can get the exact results you need within seconds.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-566\" src=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/gaconnector-logo-1.jpg\" alt=\"GA Connector logo\" width=\"246\" height=\"246\" srcset=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/gaconnector-logo-1.jpg 1000w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/gaconnector-logo-1-150x150.jpg 150w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/gaconnector-logo-1-300x300.jpg 300w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/gaconnector-logo-1-768x768.jpg 768w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/gaconnector-logo-1-788x788.jpg 788w\" sizes=\"(max-width: 246px) 100vw, 246px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Our software tool called<\/span><a href=\"https:\/\/gaconnector.com\/\" target=\"_blank\" rel=\"noopener\"> <b>GA Connector<\/b><\/a><span style=\"font-weight: 400;\"> can help<\/span><a href=\"https:\/\/gaconnector.com\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">integrate your analytics into CRMs<\/span><\/a><span style=\"font-weight: 400;\"> (customer relationship management tools) like Salesforce. \u2013 That means you can have all the information you need to measure ROI along with a host of detailed reports and metrics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want the most detailed information on total ad spend across multiple platforms, with real-time data, and tools you need to analyze them? You can do so by integrating your Google ads campaigns into your CRM platform with tools like GA Connector.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look at how GA Connector stores all the information you need to utilize better-performing keywords and maximize conversions.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-562\" src=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/gaconnector-section-9.png\" alt=\"Google Analytics metrics in CRM\" width=\"1784\" height=\"1488\" srcset=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/gaconnector-section-9.png 1784w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/gaconnector-section-9-300x250.png 300w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/gaconnector-section-9-768x641.png 768w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/gaconnector-section-9-1024x854.png 1024w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/gaconnector-section-9-788x657.png 788w\" sizes=\"(max-width: 1784px) 100vw, 1784px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Hopefully, you\u2019ve now seen how important calculating ROI of a Google ads campaign is for your business. Whether you&#8217;re selling info-products or physical products, you should also be aware of how<\/span><b> ROI<\/b><span style=\"font-weight: 400;\"> can sometimes be calculated incorrectly and how other metrics might be misleading. If you want to make the most of your marketing efforts and hopefully grow your business in the long term, you need to know exactly which campaign initially attracts visitors to your website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simply calculate ROI on Google ads correctly, be ahead of your competitors, and see a better ROI on Google ads costs.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why ROI on your Google Adwords spend is so important If you\u2019re trying to improve your AdWords campaigns and measure how well your online business is doing, you\u2019re probably aware of how important Return on Investment \u2013 ROI is, especially Google ads ROI because the most important metric for Google Ads is ROI. Not impressions,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[415],"tags":[],"yst_prominent_words":[46,512,21,20,45,511,408,403,413,404,410,304,390],"_links":{"self":[{"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/posts\/466"}],"collection":[{"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/comments?post=466"}],"version-history":[{"count":13,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/posts\/466\/revisions"}],"predecessor-version":[{"id":1301,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/posts\/466\/revisions\/1301"}],"wp:attachment":[{"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/media?parent=466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/categories?post=466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/tags?post=466"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}