{"id":445,"date":"2018-10-24T18:45:20","date_gmt":"2018-10-24T18:45:20","guid":{"rendered":"https:\/\/gaconnector.com\/blog\/?p=445"},"modified":"2018-10-24T18:46:11","modified_gmt":"2018-10-24T18:46:11","slug":"salesforce-and-facebook-ads-integration","status":"publish","type":"post","link":"https:\/\/gaconnector.com\/blog\/salesforce-and-facebook-ads-integration\/","title":{"rendered":"Salesforce and Facebook Ads integration"},"content":{"rendered":"<p>In this article, we&#8217;ll show you how\u00a0to integrate Facebook Ads information into Salesforce. With this integration, you&#8217;ll be able to see:<\/p>\n<ul>\n<li>which of your Leads and Opportunities came from Facebook Ads;<\/li>\n<li>which Facebook Ads campaigns, ad sets and ad creative brought the most revenue, Opportunities and Leads.<\/li>\n<\/ul>\n<div id=\"attachment_447\" style=\"width: 830px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-447\" class=\"size-full wp-image-447\" src=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2018\/10\/Copy-of-Facebook-Cover-\u2013-Untitled-Design.png\" alt=\"Salesforce and Facebook ads integration\" width=\"820\" height=\"312\" srcset=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2018\/10\/Copy-of-Facebook-Cover-\u2013-Untitled-Design.png 820w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2018\/10\/Copy-of-Facebook-Cover-\u2013-Untitled-Design-300x114.png 300w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2018\/10\/Copy-of-Facebook-Cover-\u2013-Untitled-Design-768x292.png 768w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2018\/10\/Copy-of-Facebook-Cover-\u2013-Untitled-Design-788x300.png 788w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><p id=\"caption-attachment-447\" class=\"wp-caption-text\">Salesforce and Facebook Ads integration<\/p><\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/gaconnector.com\/blog\/salesforce-and-facebook-ads-integration\/#How_does_the_Salesforce_Facebook_Ads_integration_work\" >How does the Salesforce &amp; Facebook Ads integration work<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/gaconnector.com\/blog\/salesforce-and-facebook-ads-integration\/#How_to_implement_this\" >How to implement this<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_does_the_Salesforce_Facebook_Ads_integration_work\"><\/span>How does the Salesforce &amp; Facebook Ads integration work<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>People come to your website from Facebook Ads.<\/li>\n<li>When\u00a0web visitors land on your website, they are tracked by\u00a0<a href=\"https:\/\/gaconnector.com\/salesforce-google-analytics\">GA Connector<\/a>\u00a0\u2014 a tool that enables this integration.<\/li>\n<li>After they submit a form on your website, their tracking information is saved to\u00a0Salesforce Leads and Opportunities\u00a0created upon the form submission.<\/li>\n<\/ol>\n<p><strong>Here is how Facebook Ads information will look like in your Salesforce leads:<\/strong><\/p>\n<div id=\"attachment_450\" style=\"width: 1494px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-450\" class=\"size-full wp-image-450\" src=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2018\/10\/gaconnector-section_facebook.png\" alt=\"Facebook ads tracking info in Salesforce\" width=\"1484\" height=\"1202\" srcset=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2018\/10\/gaconnector-section_facebook.png 1484w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2018\/10\/gaconnector-section_facebook-300x243.png 300w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2018\/10\/gaconnector-section_facebook-768x622.png 768w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2018\/10\/gaconnector-section_facebook-1024x829.png 1024w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2018\/10\/gaconnector-section_facebook-788x638.png 788w\" sizes=\"(max-width: 1484px) 100vw, 1484px\" \/><p id=\"caption-attachment-450\" class=\"wp-caption-text\">Facebook ads tracking info in Salesforce<\/p><\/div>\n<p>You&#8217;ll also know if your leads are coming from other sources, such as Google Ads, referrals, SEO etc.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_implement_this\"><\/span>How to implement this<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To implement this integration, go to our website and\u00a0<a href=\"https:\/\/gaconnector.com\/salesforce-google-analytics\">sign up for a free 30-day trial\u00a0<\/a>of\u00a0GA Connector.<\/p>\n<p>If you have any questions about this integration, feel free to\u00a0<a href=\"https:\/\/gaconnector.com\/contact-us\/\">contact us<\/a>\u00a0directly.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this article, we&#8217;ll show you how\u00a0to integrate Facebook Ads information into Salesforce. With this integration, you&#8217;ll be able to see: which of your Leads and Opportunities came from Facebook Ads; which Facebook Ads campaigns, ad sets and ad creative brought the most revenue, Opportunities and Leads. How does the Salesforce &amp; Facebook Ads integration&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"yst_prominent_words":[46,231,234,257,227,229,230,233,58,21,156,77,37,153,235,236,39,232,240,214],"_links":{"self":[{"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/posts\/445"}],"collection":[{"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/comments?post=445"}],"version-history":[{"count":7,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/posts\/445\/revisions"}],"predecessor-version":[{"id":454,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/posts\/445\/revisions\/454"}],"wp:attachment":[{"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/media?parent=445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/categories?post=445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/tags?post=445"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}