{"id":384,"date":"2018-10-22T18:22:27","date_gmt":"2018-10-22T18:22:27","guid":{"rendered":"https:\/\/gaconnector.com\/blog\/?p=384"},"modified":"2020-11-10T11:45:20","modified_gmt":"2020-11-10T11:45:20","slug":"retired-salesforce-for-google-adwords-alternatives-full-overview","status":"publish","type":"post","link":"https:\/\/gaconnector.com\/blog\/retired-salesforce-for-google-adwords-alternatives-full-overview\/","title":{"rendered":"Retired Salesforce for Google AdWords alternatives (full overview)"},"content":{"rendered":"

Looking for some sort of Adwords and Salesforce integration script or plugin?<\/p>\n

Look no further: in this article, you’ll find a comprehensive overview of all the Salesforce & Adwords integration methods currently available.<\/p>\n

\"\"<\/p>\n

Since\u00a0Salesforce for Google AdWords was retired in 2013<\/a>, we have created this article as an overview of all the alternative integration methods currently available.<\/p>\n

Method 1: Native\u00a0Google Ads Conversion Import for Salesforce\u00ae<\/h2>\n

Pros<\/strong>: free;\u00a0lets you import most important Salesforce conversions directly to Adwords.<\/em><\/p>\n

Cons<\/strong>: limited number of data points to import; doesn’t let you see Adwords information in Salesforce.<\/em><\/p>\n

About this method:<\/strong><\/p>\n

As\u00a0mentioned in this Google Ads help doc<\/a>, “you can configure your Google Ads account to record a conversion for any or every lead status and opportunity stage you track in your Salesforce account”. And because it’s a native\u00a0integration made by Google, you can rest assured that it’s stable.<\/p>\n

However, this method doesn’t let you import any custom Salesforce data points to Adwords. For example, you may have custom fields configured to store important information\u00a0about Leads\/Opportunities, that you also want to send to Adwords. Unfortunately, Google Ads Conversion Import for Salesforce\u00ae won’t allow you to do that.<\/p>\n

Method 2: Manual import\u00a0of\u00a0Salesforce data into Adwords using spreadsheets<\/h2>\n

Pros<\/strong>: free; full flexibility (you can import any Salesforce data into Adwords).<\/em><\/p>\n

Cons<\/strong>: complex setup; requires a lot of time on a regular basis.<\/em><\/p>\n

Here is how you can implement this method:<\/strong><\/p>\n

    \n
  1. Set up offline conversion tracking in Adwords and\u00a0save GCLID to Salesforce<\/a>.<\/li>\n
  2. Export Salesforce report<\/a> with GCLID and your\u00a0conversions to Google Ads.<\/li>\n
  3. Import these Salesforce\u00a0conversions into Google Ads<\/a>.<\/li>\n<\/ol>\n

    Method 3:\u00a0Use GA Connector to combine Salesforce & Adwords data in Google Analytics<\/span><\/h2>\n

    Pros<\/strong>: easy to set up; full flexibility (you can import any Salesforce data into Adwords); support from our team.<\/em><\/p>\n

    Cons<\/strong>: requires a small monthly fee.<\/em><\/p>\n

    GA Connector takes a different approach to Salesforce & Google Adwords integration. Instead of connecting Salesforce and Adwords directly, it connects them through\u00a0the proxy of Google Analytics.<\/p>\n

    It\u00a0offers the following advantages:<\/p>\n