{"id":352,"date":"2018-10-21T16:32:17","date_gmt":"2018-10-21T16:32:17","guid":{"rendered":"https:\/\/gaconnector.com\/blog\/?p=352"},"modified":"2020-10-08T12:37:01","modified_gmt":"2020-10-08T12:37:01","slug":"salesforce-and-google-adwords-connector","status":"publish","type":"post","link":"https:\/\/gaconnector.com\/blog\/salesforce-and-google-adwords-connector\/","title":{"rendered":"Salesforce and Google Adwords Connector"},"content":{"rendered":"<div class=\"container-lazyload preview-lazyload container-youtube js-lazyload--not-loaded\"><a class=\"lazy-load-youtube preview-lazyload preview-youtube\" href=\"https:\/\/www.youtube.com\/watch?v=FN2PZ4qhi3A\" data-video-title=\"Salesforce &#038; Adwords Integration Overview. The BEST method for linking Salesforce with Adwords.\" title=\"Play video &quot;Salesforce &#038; Adwords Integration Overview. The BEST method for linking Salesforce with Adwords.&quot;\">https:\/\/www.youtube.com\/watch?v=FN2PZ4qhi3A<\/a><noscript>Video can&#8217;t be loaded: Salesforce &#038; Adwords Integration Overview. The BEST method for linking Salesforce with Adwords. (https:\/\/www.youtube.com\/watch?v=FN2PZ4qhi3A)<\/noscript><\/div>\n<h2>Do you actually need this Salesforce &amp; Google Adwords integration?<\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019re spending any significant amount of money with Adwords, then the answer is a resounding yes!\u00a0 Salesforce and Google Adwords integration will boost sales driven by your Adwords and other marketing campaigns. Used correctly, sales will skyrocket.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why does this integration make a difference? Because it\u2019s crucial to know the ROI of each of your campaigns, ad groups, and keywords. Otherwise, you\u2019re just flying blind, not knowing whether you should increase your ad spend or stop your campaigns.<\/span><\/p>\n<p><strong>That&#8217;s where a Salesforce and Google\u00a0Adwords integration comes into play.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-378 size-full\" src=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2018\/10\/salesforce_and_g_ads.jpg\" alt=\"Salesforce and Adwords integration\" width=\"1024\" height=\"512\" srcset=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2018\/10\/salesforce_and_g_ads.jpg 1024w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2018\/10\/salesforce_and_g_ads-300x150.jpg 300w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2018\/10\/salesforce_and_g_ads-768x384.jpg 768w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2018\/10\/salesforce_and_g_ads-788x394.jpg 788w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Without this connection, it&#8217;s pretty much impossible to tell whether your Adwords campaigns have any real impact on sales.<\/p>\n<p><strong>And when your Salesforce CRM is\u00a0integrated with Adwords, you can build amazing reports that help you answer questions like:<\/strong><\/p>\n<ul>\n<li>Does Adwords bring positive ROI?<\/li>\n<li>Which of your campaigns is the most profitable?<\/li>\n<li><span style=\"font-weight: 400;\">Which keywords and ad groups should you turn off or improve, and which should you should invest more in?<\/span><\/li>\n<\/ul>\n<h2>What reports can you build after\u00a0integrating Google Adwords with Salesforce?<\/h2>\n<p><span style=\"font-weight: 400;\">In a nutshell, the Google Adwords connection with Salesforce allows you to build two types of reports.:<\/span><\/p>\n<p><strong>1. Salesforce reports and dashboards with Google Analytics data in them<\/strong>. For example, this dashboard allows you to see how many closed won Salesforce opportunities originated from each Adwords campaign:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/i.gyazo.com\/d045dcbd29f31bce833579ae227872a9.png\" alt=\"Salesforce report with Adwords campaigns\" width=\"958\" height=\"762\" \/><\/p>\n<p><strong>2. Google Adwords reports in Google Analytics with Salesforce information in them<\/strong>. For example, this report shows how much revenue was generated from each Adwords campaign:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-568 size-large\" src=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/7e046e2730fcb1da388006ad7fa0629e-1-1024x555.png\" alt=\"Revenue stats in Google Analytics\" width=\"788\" height=\"427\" srcset=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/7e046e2730fcb1da388006ad7fa0629e-1-1024x555.png 1024w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/7e046e2730fcb1da388006ad7fa0629e-1-300x163.png 300w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/7e046e2730fcb1da388006ad7fa0629e-1-768x417.png 768w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/7e046e2730fcb1da388006ad7fa0629e-1-788x427.png 788w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/><\/p>\n<p>You can also utilize powerful Google Analytics multi-channel attribution reports to look at the impact of online marketing on sales from different angles:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-574\" src=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2018\/10\/58a6bf31367767e4f65e70f3aa8d0bb5-1024x440.png\" alt=\"Model Comparison Tool with Salesforce conversions\" width=\"788\" height=\"339\" srcset=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2018\/10\/58a6bf31367767e4f65e70f3aa8d0bb5-1024x440.png 1024w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2018\/10\/58a6bf31367767e4f65e70f3aa8d0bb5-300x129.png 300w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2018\/10\/58a6bf31367767e4f65e70f3aa8d0bb5-768x330.png 768w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2018\/10\/58a6bf31367767e4f65e70f3aa8d0bb5-788x339.png 788w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-576\" src=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2018\/10\/d315911a78a4c3b2a9d09be655045963-1024x478.png\" alt=\"Assisted Conversions (imported from Salesforce)\" width=\"788\" height=\"368\" srcset=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2018\/10\/d315911a78a4c3b2a9d09be655045963-1024x478.png 1024w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2018\/10\/d315911a78a4c3b2a9d09be655045963-300x140.png 300w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2018\/10\/d315911a78a4c3b2a9d09be655045963-768x359.png 768w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2018\/10\/d315911a78a4c3b2a9d09be655045963-788x368.png 788w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/><\/p>\n<h2>The best way to connect Google Adwords with Salesforce<\/h2>\n<p><span style=\"font-weight: 400;\">There are a few methods for implementing<\/span> this connection, but we consider\u00a0<a href=\"https:\/\/gaconnector.com\/salesforce-google-analytics?adwords=1\">GA Connector<\/a>\u00a0to be the best one. Here\u2019s why:<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">With GA Connector, the connection is<\/span> seamless. <span style=\"font-weight: 400;\">You don\u2019t need<\/span> to import anything manually.<\/li>\n<li><span style=\"font-weight: 400;\">GA Connector<\/span> allows you to see Adwords data in Salesforce,\u00a0<span style=\"font-weight: 400;\">and<\/span> combine Salesforce &amp; Adwords data in a powerful Google Analytics report. Hell, you can even plug in your favorite BI tool to see all your data there.<\/li>\n<\/ul>\n<p>GA Connector\u00a0integrates with Salesforce Leads, Contacts, Accounts,\u00a0 Opportunities, Products, Campaigns, Events and even custom objects. It allows to import information about Adwords campaigns, ads groups, keyword and more &#8212; right into your Salesforce account:<\/p>\n<div id=\"attachment_562\" style=\"width: 1794px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-562\" class=\"wp-image-562 size-full\" src=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/gaconnector-section-9.png\" alt=\"Google Ads data in Salesforce\" width=\"1784\" height=\"1488\" srcset=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/gaconnector-section-9.png 1784w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/gaconnector-section-9-300x250.png 300w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/gaconnector-section-9-768x641.png 768w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/gaconnector-section-9-1024x854.png 1024w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2019\/01\/gaconnector-section-9-788x657.png 788w\" sizes=\"(max-width: 1784px) 100vw, 1784px\" \/><p id=\"caption-attachment-562\" class=\"wp-caption-text\">Google Ads data in Salesforce Leads<\/p><\/div>\n<h2>How to implement this integration<\/h2>\n<ol>\n<li>Connect Google Adwords and Google Analytics if you haven&#8217;t yet.<\/li>\n<li>Go to <a href=\"https:\/\/gaconnector.com\/salesforce-google-analytics?adwords=1\">GA Connector website<\/a> and sign up for a free 30-day trial.<\/li>\n<li>Select Salesforce as your CRM and follow the instructions.<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This will connect all three systems<\/span>: Adwords &lt;&#8211;&gt; Analytics &lt;&#8211;&gt; Salesforce. You&#8217;ll be able to see Adwords data in Salesforce (as well as a combined Adwords &amp; Salesforce report in Analytics).<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Any questions about this integration or implementing it? Feel free to <a href=\"https:\/\/gaconnector.com\/contact-us\/\">contact us<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you actually need this Salesforce &amp; Google Adwords integration? If you\u2019re spending any significant amount of money with Adwords, then the answer is a resounding yes!\u00a0 Salesforce and Google Adwords integration will boost sales driven by your Adwords and other marketing campaigns. Used correctly, sales will skyrocket. Why does this integration make a difference?&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"yst_prominent_words":[468,455,26,35,17,18,682,36,21,20,10,11,12,16,15,19,13,9,33,34],"_links":{"self":[{"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/posts\/352"}],"collection":[{"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/comments?post=352"}],"version-history":[{"count":38,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/posts\/352\/revisions"}],"predecessor-version":[{"id":882,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/posts\/352\/revisions\/882"}],"wp:attachment":[{"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/media?parent=352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/categories?post=352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/tags?post=352"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}