{"id":262,"date":"2017-12-27T09:19:26","date_gmt":"2017-12-27T09:19:26","guid":{"rendered":"https:\/\/gaconnector.com\/blog\/?p=262"},"modified":"2018-12-28T17:23:18","modified_gmt":"2018-12-28T17:23:18","slug":"5-simple-ab-tests-can-increase-conversions-25","status":"publish","type":"post","link":"https:\/\/gaconnector.com\/blog\/5-simple-ab-tests-can-increase-conversions-25\/","title":{"rendered":"5 Simple A\/B Tests That Can Increase Conversions by 25% or More"},"content":{"rendered":"<p>In this article, we collected 5 proven A\/B tests that you can easily implement and increase your conversions:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/gaconnector.com\/blog\/5-simple-ab-tests-can-increase-conversions-25\/#1_How_Hubspot_Increased_Their_Email_CTR_by_32\" >1. How Hubspot Increased Their Email CTR by 32%<\/a><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/gaconnector.com\/blog\/5-simple-ab-tests-can-increase-conversions-25\/#This_super-simple_2-minute_tweak_has_helped_Hubspot_to_increase_their_email_their_Click-Through-Rates_by_32\" >This super-simple 2-minute tweak has helped Hubspot to increase their email their Click-Through-Rates by 32%<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/gaconnector.com\/blog\/5-simple-ab-tests-can-increase-conversions-25\/#2_Increase_Your_Cold_Emails_Reply_Rate_by_56\" >2. Increase Your Cold Emails Reply Rate by 56%<\/a><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/gaconnector.com\/blog\/5-simple-ab-tests-can-increase-conversions-25\/#This_mind-blowing_trick_helped_karmaCRM_increase_their_cold_emails_reply_rate_by_56_without_changing_the_copy\" >This mind-blowing trick helped karmaCRM increase their cold emails reply rate by 56% (without changing the copy)<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/gaconnector.com\/blog\/5-simple-ab-tests-can-increase-conversions-25\/#3_These_Two_Words_Increased_Conversions_by_28\" >3. These Two Words Increased Conversions by 28%<\/a><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/gaconnector.com\/blog\/5-simple-ab-tests-can-increase-conversions-25\/#How_Soocialcom_increased_conversions_by_28_with_these_two_simple_words_stating_the_obvious\" >How Soocial.com increased conversions by 28% with these two simple words stating the obvious<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/gaconnector.com\/blog\/5-simple-ab-tests-can-increase-conversions-25\/#4_Increase_Conversions_by_25-40_experiment\" >4. Increase Conversions by 25-40% (experiment)<\/a><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/gaconnector.com\/blog\/5-simple-ab-tests-can-increase-conversions-25\/#This_weird_forms_design_helped_Huffduffer_consistently_increase_their_conversions_by_25-40\" >This weird forms design helped Huffduffer consistently increase their conversions by 25-40%<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/gaconnector.com\/blog\/5-simple-ab-tests-can-increase-conversions-25\/#5_Do_This_Before_Asking_for_Sale_to_Double_ROI\" >5. Do This Before Asking for Sale to Double ROI<\/a><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/gaconnector.com\/blog\/5-simple-ab-tests-can-increase-conversions-25\/#By_doing_this_Russell_Brunson_doubled_his_ROI\" >By doing this, Russell Brunson doubled his ROI<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/gaconnector.com\/blog\/5-simple-ab-tests-can-increase-conversions-25\/#Bonus_how_to_optimize_for_sales_not_form_submissions\" >Bonus (how to optimize for sales, not form submissions)<\/a><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/gaconnector.com\/blog\/5-simple-ab-tests-can-increase-conversions-25\/#In_some_cases_traditional_AB_testing_doesnt_make_sense%E2%80%A6\" >In some cases, traditional A\/B testing doesn&#8217;t make sense&#8230;<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1_How_Hubspot_Increased_Their_Email_CTR_by_32\"><\/span>1. How Hubspot Increased Their Email CTR by 32%<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h6><span class=\"ez-toc-section\" id=\"This_super-simple_2-minute_tweak_has_helped_Hubspot_to_increase_their_email_their_Click-Through-Rates_by_32\"><\/span>This super-simple 2-minute tweak has helped Hubspot to increase their email their Click-Through-Rates by 32%<span class=\"ez-toc-section-end\"><\/span><\/h6>\n<p>Getting people into your email newsletter takes a lot of energy and money.<br \/>\nYou created opt-in pages, wrote blog posts, drove paid traffic and did lots of other things.<br \/>\nAll that just to get these users into your email list.<\/p>\n<p>And now that you got them, your email marketing software tells you that only a relatively small percentage of users actually open your emails.<br \/>\nLet alone click them.<br \/>\nI don\u2018t know about you, but I hate all that list building work go to waste.<\/p>\n<p>That\u2018s why\u00a0<strong>every little hack and trick to improve email open rates and click-through-rates matters<\/strong>.<br \/>\nBecause it allows you to actually monetize all that hard work and marketing budget.<\/p>\n<p>One of such hacks was described by Hubspot, and it\u2018s super easy to implement:<br \/>\n<strong>Make your emails come from a real person (e.g. &#8220;Maggie Georgieva, Hubspot&#8221;), not just a company (e.g. &#8220;Hubspot&#8221;).<\/strong><\/p>\n<p>After implementing this change, Hubspot saw the following improvements:<\/p>\n<ul>\n<li>Their open rate increased by 8%,<\/li>\n<li>Their Click-Through-Rate increased by 32%.All that by changing the sender name! (~2 minutes of work).<\/li>\n<\/ul>\n<p><i>Source:\u00a0<a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/31634\/A-B-Testing-in-Action-3-Real-Life-Marketing-Experiments.aspx\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=http:\/\/performancemarketing.io\/track_idea_clicks.php?url%3Dhttps%253A%252F%252Fblog.hubspot.com%252Fblog%252Ftabid%252F6307%252Fbid%252F31634%252FA-B-Testing-in-Action-3-Real-Life-Marketing-Experiments.aspx%26subscriber_id%3D2000000%26authorization_id%3DHsrmsqK2xCUwTGlbMpaVdcrvyGAZyt8CoPF9cXn8sMFELs3CsAfq9R.djMJJrQ9TE.%26idea_id%3D29&amp;source=gmail&amp;ust=1511621804179000&amp;usg=AFQjCNETMeW_qrOD_xsv9GPWPRd6kpXssg\">blog.hubspot.com<\/a><\/i><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Increase_Your_Cold_Emails_Reply_Rate_by_56\"><\/span>2. Increase Your Cold Emails Reply Rate by 56%<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h6><span class=\"ez-toc-section\" id=\"This_mind-blowing_trick_helped_karmaCRM_increase_their_cold_emails_reply_rate_by_56_without_changing_the_copy\"><\/span>This mind-blowing trick helped karmaCRM increase their cold emails reply rate by 56% (without changing the copy)<span class=\"ez-toc-section-end\"><\/span><\/h6>\n<p>Cold emails can be a great tool if used properly.<br \/>\nUnfortunately though, cold emails have an obvious problem:<br \/>\n<strong>Your prospects don\u2019t know you and don\u2019t trust you yet.<\/strong><\/p>\n<p>They haven\u2019t seen you anywhere before &#8211; why should they trust you, right?<br \/>\nImagine it for yourself.<br \/>\nIf some company you saw at some conference a year ago reaches out to you, they have a higher chances of getting a reply than some random company you don\u2019t know, right?<br \/>\nOr if you saw their ad somewhere before\u2026<\/p>\n<p>If only there was a way to make it so that your cold email prospect see your ad somewhere, before you reach out to them\u2026<\/p>\n<p>Wait\u2026<br \/>\nWe live in 2017, and it is possible!<br \/>\n<strong>You can do it by pre-targeting your cold email prospects using Facebook Ads or Adwords.<\/strong><br \/>\nThese services allow you to import the list of emails, and create ads that only target these people.<br \/>\nIt\u2019s extremely cheap and highly effective.<\/p>\n<p>karmaCRM implemented this in their business, and their\u00a0<strong>reply rate changed from 13.5% to 21%!<\/strong><\/p>\n<p><i>Source:\u00a0<a href=\"https:\/\/www.karmacrm.com\/blog\/how-pretargeting-helped-us-achieve-a-75-cold-email-open-rate\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=http:\/\/performancemarketing.io\/track_idea_clicks.php?url%3Dhttps%253A%252F%252Fwww.karmacrm.com%252Fblog%252Fhow-pretargeting-helped-us-achieve-a-75-cold-email-open-rate%252F%26subscriber_id%3D2000000%26authorization_id%3DHsrmsqK2xCUwTGlbMpaVdcrvyGAZyt8CoPF9cXn8sMFELs3CsAfq9R.djMJJrQ9TE.%26idea_id%3D18&amp;source=gmail&amp;ust=1511621803284000&amp;usg=AFQjCNHVbTCO9iGFrgPDQSgnQwUzVcrT3w\">www.karmacrm.com<\/a><\/i><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_These_Two_Words_Increased_Conversions_by_28\"><\/span>3. These Two Words Increased Conversions by 28%<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h6><span class=\"ez-toc-section\" id=\"How_Soocialcom_increased_conversions_by_28_with_these_two_simple_words_stating_the_obvious\"><\/span>How Soocial.com increased conversions by 28% with these two simple words stating the obvious<span class=\"ez-toc-section-end\"><\/span><\/h6>\n<p>Before I reveal today\u2019s insight&#8230;, can you please reply to this email and answer this short question:\u00a0<strong>What\u2019s the #1 biggest marketing challenge you\u2019re struggling with right now?<\/strong>\u00a0Your answer will help me deliver more relevant content.<\/p>\n<p>Call-to-action (CTA) is one of the most important parts of the landing page (if not the most).<br \/>\n<strong>So it\u2019s important to get the CTA right<\/strong>.<\/p>\n<p>Soocial.com ran an experiment to test the call-to-action on their website.<br \/>\nAll they did was they added two simple words.<\/p>\n<p>Can you guess what these words were?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2017\/11\/Webpnetresizeimage_3-1.png\" alt=\"Call-to-action\" width=\"500\" height=\"195\" \/><\/p>\n<p><strong>\u201cIt\u2019s free!\u201d<\/strong><br \/>\nIt may be obvious to you that the signup\/call\/consultation\/<wbr \/>trial\/etc you\u2019re offering is free.<br \/>\nIt may not be obvious to your users.<\/p>\n<p>That\u2019s why adding these two simple works:<br \/>\n\u201cIt\u2019s free\u201d makes it crystal clear for your users that they don\u2019t need to open their wallet (at least not yet).<\/p>\n<p><i>Source:\u00a0<a href=\"https:\/\/vwo.com\/blog\/ab-test-case-study-how-two-magical-words-increased-conversion-rate-by-28\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=http:\/\/performancemarketing.io\/track_idea_clicks.php?url%3Dhttps%253A%252F%252Fvwo.com%252Fblog%252Fab-test-case-study-how-two-magical-words-increased-conversion-rate-by-28%252F%26subscriber_id%3D2000000%26authorization_id%3DHsrmsqK2xCUwTGlbMpaVdcrvyGAZyt8CoPF9cXn8sMFELs3CsAfq9R.djMJJrQ9TE.%26idea_id%3D16&amp;source=gmail&amp;ust=1511621803269000&amp;usg=AFQjCNE7Wqb0Q_Vfx3haXTjFbJtGHg6Sag\">vwo.com<\/a><\/i><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Increase_Conversions_by_25-40_experiment\"><\/span>4. Increase Conversions by 25-40% (experiment)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h6><span class=\"ez-toc-section\" id=\"This_weird_forms_design_helped_Huffduffer_consistently_increase_their_conversions_by_25-40\"><\/span>This weird forms design helped Huffduffer consistently increase their conversions by 25-40%<span class=\"ez-toc-section-end\"><\/span><\/h6>\n<p>Have you ever seen forms like this one on websites?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2017\/11\/Webpnetresizeimage_2.png\" alt=\"Example-form\" width=\"500\" height=\"240\" \/><\/p>\n<p>In such forms, you need to fill in the blanks instead of filling out a list of fields aligned in one column.<\/p>\n<p>I don\u2019t know about you, but they used to look weird to me. \ud83d\ude42<br \/>\nLittle did I know that these forms actually\u00a0<strong>consistently produce impressive results<\/strong>.<\/p>\n<p>Perhaps because they look unusual.<br \/>\nOr maybe because filling out such forms feels more personal &#8211; kind of like you\u2019re writing a letter to a company.<\/p>\n<p>Huffduffer, a popular audio sharing website, added these forms and\u00a0<strong>increased conversion across the board by 25-40%<\/strong>.<\/p>\n<p><i>Source:\u00a0<a href=\"https:\/\/www.lukew.com\/ff\/entry.asp?1007\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=http:\/\/performancemarketing.io\/track_idea_clicks.php?url%3Dhttps%253A%252F%252Fwww.lukew.com%252Fff%252Fentry.asp%253F1007%26subscriber_id%3D2000000%26authorization_id%3DHsrmsqK2xCUwTGlbMpaVdcrvyGAZyt8CoPF9cXn8sMFELs3CsAfq9R.djMJJrQ9TE.%26idea_id%3D15&amp;source=gmail&amp;ust=1511621803261000&amp;usg=AFQjCNE7P_7K0sOzoSdW3aZbkRpUXj8J6g\">www.lukew.com<\/a><\/i><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Do_This_Before_Asking_for_Sale_to_Double_ROI\"><\/span>5. Do This Before Asking for Sale to Double ROI<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h6><span class=\"ez-toc-section\" id=\"By_doing_this_Russell_Brunson_doubled_his_ROI\"><\/span>By doing this, Russell Brunson doubled his ROI<span class=\"ez-toc-section-end\"><\/span><\/h6>\n<p>After Russell Brunson did what I\u2019m about to share, he went from\u00a0<strong>making about $30k a year online to seven figures<\/strong>\u00a0in less than eighteen months.<\/p>\n<p>Russell\u2019s tweak was inspired by a study from Dan Arielly\u2019s book Predictably Irrational.<br \/>\nThe experiment shows that:<br \/>\nIf a cookie from one brand is offered for $.26, and another for $.01, then 40% of people will choose the $.01 cookie.<br \/>\nBut if people have to choose between $.25 and free cookies, a whopping 90% will opt for the cheaper cookies (even though the price difference is the same &#8211; $.25)<\/p>\n<p>This research shows the power of FREE!, which Russell Brunson used in his\u00a0<strong>One-Hundred-Visitor Test<\/strong>.<br \/>\nHere is how it worked: Russell created two sales funnels and sent the same traffic to it:<\/p>\n<ul>\n<li>Funnel #1 was just one page that was offering a $197 product;<\/li>\n<li>Funnel #2 offered a free product (they only had to pay shipping), and only showed the $197 offer to those who opted for the free product.<\/li>\n<\/ul>\n<p><strong>Funnel #2 generated almost double the revenue as funnel #1.<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bonus_how_to_optimize_for_sales_not_form_submissions\"><\/span><strong>Bonus (how to optimize for sales, not form submissions)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h6><span class=\"ez-toc-section\" id=\"In_some_cases_traditional_AB_testing_doesnt_make_sense%E2%80%A6\"><\/span><strong>In some cases, traditional A\/B testing doesn&#8217;t make sense&#8230;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h6>\n<p><strong>Do you market online, but the actual sales are closed &#8220;offline&#8221; by sales reps?<\/strong><\/p>\n<p><strong>In this case, if you&#8217;re only optimizing your landing page for conversions like form submissions, you might end up choosing the page that attracts many low-quality leads. Instead of attracting a handful of affluent customers who will spend a fortune.<\/strong><\/p>\n<p><strong>To solve this, you can import sales data from your CRM (such as Salesforce) to Google Analytics &#8211; manually, or using\u00a0the tool we created <a href=\"https:\/\/gaconnector.com\/\">GA Connector<\/a>.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-306 size-full\" src=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2017\/12\/ga-report.jpg\" alt=\"GA Connector Custom Report\" width=\"1900\" height=\"1070\" srcset=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2017\/12\/ga-report.jpg 1900w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2017\/12\/ga-report-300x169.jpg 300w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2017\/12\/ga-report-768x433.jpg 768w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2017\/12\/ga-report-1024x577.jpg 1024w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2017\/12\/ga-report-788x444.jpg 788w\" sizes=\"auto, (max-width: 1900px) 100vw, 1900px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this article, we collected 5 proven A\/B tests that you can easily implement and increase your conversions: 1. How Hubspot Increased Their Email CTR by 32% This super-simple 2-minute tweak has helped Hubspot to increase their email their Click-Through-Rates by 32% Getting people into your email newsletter takes a lot of energy and money&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-262","post","type-post","status-publish","format-standard","hentry","category-performance-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Simple A\/B Tests That Can Increase Conversions by 25% or More - GA Connector<\/title>\n<meta name=\"description\" content=\"In this article, we collected 5 proven A\/B tests that you can easily implement and increase your conversions: 1. 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