{"id":212,"date":"2017-05-26T19:51:46","date_gmt":"2017-05-26T19:51:46","guid":{"rendered":"https:\/\/gaconnector.com\/blog\/?p=212"},"modified":"2024-01-09T10:51:11","modified_gmt":"2024-01-09T10:51:11","slug":"salesforce-google-analytics-integration-guide","status":"publish","type":"post","link":"https:\/\/gaconnector.com\/blog\/salesforce-google-analytics-integration-guide\/","title":{"rendered":"How to Integrate Salesforce Data into Google Analytics 4"},"content":{"rendered":"

This detailed step-by-step guide will show you how to integrate Salesforce.com with Google Analytics 4.<\/strong><\/em><\/p>\n

What Will a Salesforce and Google Analytics 4 Integration Do For You?<\/h2>\n

The goal of marketing is to drive revenue.<\/p>\n

But Google Analytics 4 is only good at measuring sales that happened right on the website<\/strong>\u00a0(e.g. an e-commerce store).<\/p>\n

But\u00a0most businesses don\u2019t work this way.<\/p>\n

Sales are often<\/span> closed by sales reps and only tracked in Salesforce or some other CRM software.<\/p>\n

If you only capture what your customers do on your website, you\u2019re missing out.<\/span><\/p>\n

You don\u2019t know how many of your website visitors actually became paying customers<\/strong>.<\/p>\n

The Method<\/h2>\n

In this article, we will\u00a0provide a step-by-step method for bringing information about your buyers from Salesforce into Google Analytics 4<\/strong>.<\/p>\n

We\u2019ll utilize a really cool Google Analytics 4 feature called Data Import to pass customers\u2019 lead information from Salesforce into Google Analytics 4. In this particular article, we will explain how to import Lead Status data into Google Analytics 4.<\/p>\n

Once you do this<\/span> you\u2019ll be able to build interesting Google Analytics 4 reports with Salesforce data, like this:<\/p>\n

\"Salesforce<\/p>\n

Overview of\u00a0Implementing<\/b> of Salesforce & Google Analytics 4 Integration<\/h2>\n

To import Salesforce data into Google Analytics 4, we need a key that will unite CRM and Analytics data. We\u2019re going to use the Google Analytics Client ID \u2013 a cookie generated by Google Analytics 4 for each browser viewing your website.<\/p>\n

This key will be tracked in Google Analytics 4, and stored in Salesforce \u2013 as a custom field.<\/p>\n

This integration takes only five simple steps.<\/strong><\/p>\n

In steps 1-2<\/span><\/span>, we\u2019re going to create lead status as a custom dimension, then save the client ID to Salesforce as a custom field.<\/span><\/p>\n

Then, in steps 3-4<\/span><\/span> we will use GA Data Import to automatically merge this data in Google Analytics 4.<\/span><\/p>\n

Finally, in step 5<\/span><\/span> you\u2019ll find your Salesforce data in Google Analytics 4 and learn how to use it.<\/span><\/p>\n

Key Results<\/h2>\n

When you bring Lead Statuses from Salesforce into Google Analytics 4, you\u2019ll be able to build all kinds of reports with this data to answer questions like:<\/p>\n