{"id":1305,"date":"2019-01-18T10:28:36","date_gmt":"2019-01-18T10:28:36","guid":{"rendered":"https:\/\/gaconnector.com\/blog\/?p=1305"},"modified":"2023-09-23T16:23:53","modified_gmt":"2023-09-23T16:23:53","slug":"how-to-track-an-email-campaign-using-utm-parameters","status":"publish","type":"post","link":"https:\/\/gaconnector.com\/blog\/how-to-track-an-email-campaign-using-utm-parameters\/","title":{"rendered":"How to track an Email Campaign Using UTM Parameters"},"content":{"rendered":"

Email is a powerful tool to generate revenue if you properly track the revenue of all the campaigns. And doing so with the help of UTM parameters is a great way to get started.<\/span><\/p>\n

A UTM parameter, or a campaign parameter, is short bits of code to a URL. UTM codes tell you which sources bring tons of traffic and which underperform. This data comes in handy to understand which campaign you should keep running and which should be adjusted.<\/span><\/p>\n

Sure, you can also monitor your campaigns in other ways. But using UTM codes allows you to track the performance of every email sent.<\/span><\/p>\n

Yeah, that’s right.<\/span><\/p>\n

This article will walk you through how to use UTM codes to track your email campaigns. You’ll also see a teardown of some examples of UTM parameters in different emails.<\/span><\/p>\n

\n
\n

Table of Contents<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n