{"id":125,"date":"2017-03-11T16:31:12","date_gmt":"2017-03-11T16:31:12","guid":{"rendered":"https:\/\/gaconnector.com\/blog\/?p=125"},"modified":"2025-11-17T11:52:32","modified_gmt":"2025-11-17T11:52:32","slug":"unbounce-utm-parameters-tracking","status":"publish","type":"post","link":"https:\/\/gaconnector.com\/blog\/unbounce-utm-parameters-tracking\/","title":{"rendered":"Unbounce UTM Parameters Tracking Tutorial"},"content":{"rendered":"<p>This step-by-step guide will teach you how to track Unbounce UTM parameters. <span style=\"font-weight: 400;\">Once you\u2019ve set up tracking, you\u2019ll know the origin of each of your leads.<\/span><\/p>\n<p>Here is how it&#8217;s going to look in your Unbounce account:<\/p>\n<div style=\"width: 1982px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-127 size-full\" src=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2017\/03\/5caa0834e5a44dbd488c711c13d3949e.png\" alt=\"Unbounce UTM parameters in a lead\" width=\"1972\" height=\"712\" srcset=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2017\/03\/5caa0834e5a44dbd488c711c13d3949e.png 1972w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2017\/03\/5caa0834e5a44dbd488c711c13d3949e-300x108.png 300w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2017\/03\/5caa0834e5a44dbd488c711c13d3949e-768x277.png 768w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2017\/03\/5caa0834e5a44dbd488c711c13d3949e-1024x370.png 1024w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2017\/03\/5caa0834e5a44dbd488c711c13d3949e-788x285.png 788w\" sizes=\"(max-width: 1972px) 100vw, 1972px\" \/><p class=\"wp-caption-text\"><em>Unbounce UTM parameters in a lead<\/em><\/p><\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/gaconnector.com\/blog\/unbounce-utm-parameters-tracking\/#Unbounce_UTM_Parameters_Tracking_Method\" >Unbounce UTM Parameters Tracking Method<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/gaconnector.com\/blog\/unbounce-utm-parameters-tracking\/#The_Problem_with_This_Method\" >The Problem with This Method<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/gaconnector.com\/blog\/unbounce-utm-parameters-tracking\/#The_Solution\" >The Solution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/gaconnector.com\/blog\/unbounce-utm-parameters-tracking\/#Get_a_Free_Trial\" >Get a Free Trial<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Unbounce_UTM_Parameters_Tracking_Method\"><\/span>Unbounce UTM Parameters Tracking Method<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>1. First, <a href=\"https:\/\/app.unbounce.com\">open the Unbounce app<\/a> and open the page on which you want to set up the tracking. If you want to set up this tracking for multiple pages, just repeat this step for all of them.<\/p>\n<div id=\"attachment_178\" style=\"width: 970px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-178\" class=\"wp-image-178 size-full\" src=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2017\/03\/099cafcf978f384b00fa646de465058b.gif\" alt=\"Open Unbounce page\" width=\"960\" height=\"504\" \/><p id=\"caption-attachment-178\" class=\"wp-caption-text\"><em>Open Unbounce page<\/em><\/p><\/div>\n<p>2. Click &#8220;<strong>Edit<\/strong>&#8221; and you&#8217;ll see a Page Editor. In this view, find your form and double-click on it.<\/p>\n<div id=\"attachment_177\" style=\"width: 970px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-177\" class=\"wp-image-177 size-full\" src=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2017\/03\/081b6cbe21c1151d0fdeeb4328b36f8e.gif\" alt=\"Open Unbounce form\" width=\"960\" height=\"504\" \/><p id=\"caption-attachment-177\" class=\"wp-caption-text\"><em>Open Unbounce form<\/em><\/p><\/div>\n<p>3. Press &#8220;<strong>Hidden field<\/strong>&#8221; button on the left five times.\u00a0Five new hidden fields will appear (you need to scroll down in order to see them). Never mind the &#8220;duplicate form field name&#8221; error: it will disappear after\u00a0step #4.<\/p>\n<div id=\"attachment_145\" style=\"width: 970px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-145\" class=\"wp-image-145 size-full\" src=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2017\/03\/89a1aca5bdf936063290d1cf163bf823.gif\" alt=\"Unbounce - Add hidden fields\" width=\"960\" height=\"532\" \/><p id=\"caption-attachment-145\" class=\"wp-caption-text\"><em>Unbounce &#8211; Add hidden fields<\/em><\/p><\/div>\n<p>4. Give these five new fields the following names (&#8220;<span style=\"font-weight: 400;\">in the field called <\/span><b>Field name and ID<\/b>&#8220;): utm_source, utm_medium, utm_content, utm_campaign, utm_term.<\/p>\n<div id=\"attachment_147\" style=\"width: 970px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-147\" class=\"wp-image-147 size-full\" src=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2017\/03\/82bf4b25d442dd1f3853cdf96710ed2c.gif\" alt=\"Unbounce - Add rename fields\" width=\"960\" height=\"532\" \/><p id=\"caption-attachment-147\" class=\"wp-caption-text\"><em>Unbounce &#8211; <i><span style=\"font-weight: 400;\">Rename added fields<\/span><\/i><\/em><\/p><\/div>\n<p>The end result should look like this:<\/p>\n<div id=\"attachment_149\" style=\"width: 2000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-149\" class=\"wp-image-149 size-full\" src=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2017\/03\/6d1b54832f7811502f0e59fb6350e8fb.png\" alt=\"Hidden UTM fields added to the Unbounce form\" width=\"1990\" height=\"1058\" srcset=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2017\/03\/6d1b54832f7811502f0e59fb6350e8fb.png 1990w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2017\/03\/6d1b54832f7811502f0e59fb6350e8fb-300x159.png 300w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2017\/03\/6d1b54832f7811502f0e59fb6350e8fb-768x408.png 768w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2017\/03\/6d1b54832f7811502f0e59fb6350e8fb-1024x544.png 1024w, https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2017\/03\/6d1b54832f7811502f0e59fb6350e8fb-788x419.png 788w\" sizes=\"(max-width: 1990px) 100vw, 1990px\" \/><p id=\"caption-attachment-149\" class=\"wp-caption-text\"><em>Hidden UTM fields added to the Unbounce form<\/em><\/p><\/div>\n<p>5.\u00a0Click &#8220;<strong>Done<\/strong>&#8220;. Save the changes and publish the page.<\/p>\n<p>6.\u00a0To test it, open your landing page URL in the browser and append the following parameters to it:<br \/>\n<em>?utm_source=source_test&amp;utm_medium=medium_test&amp;utm_campaign=campaign_test&amp;utm_term=term_test&amp;utm_content=content_test<\/em><br \/>\nWhen you submit your form on that page, you should be able to see a new lead that contains UTM parameters:<\/p>\n<p><strong>That&#8217;s it! Now the tracking of Unbounce UTM parameters is completed.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Problem_with_This_Method\"><\/span>The Problem with This Method<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now you track the UTM parameters on your Unbounce pages, that&#8217;s awesome!<\/p>\n<p>The problem is, <strong>this method\u00a0only works when the UTM parameters are in place<\/strong>.<\/p>\n<p>Your leads probably come from <span style=\"font-weight: 400;\">multiple<\/span> of source. And not all of them allow adding UTM parameters.<\/p>\n<div id=\"attachment_142\" style=\"width: 504px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-142\" class=\"wp-image-142\" src=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2017\/03\/0628b315f50e0e2a5b359dad571b6bad.png\" alt=\"Traffic sources breakdown\" width=\"494\" height=\"386\" \/><p id=\"caption-attachment-142\" class=\"wp-caption-text\"><em>Traffic sources breakdown<\/em><\/p><\/div>\n<p>For example, you can&#8217;t add UTM tags to<\/p>\n<ul>\n<li>organic Google search<\/li>\n<li>people sharing your pages on social media<\/li>\n<li>bloggers posting links to your pages<\/li>\n<li>people on forums and sites like Quora posting links<\/li>\n<li>etc<\/li>\n<\/ul>\n<p>But you probably still want to know if the lead came from this traffic source, right?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Solution\"><\/span>The Solution<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To achieve the tracking of all traffic sources, you can use a tool such as <a href=\"https:\/\/gaconnector.com\/\">GA Connector<\/a>. It allows you to track the source of each lead, no matter where they came from (organic search, social media, blogs etc).<\/p>\n<p>It also tracks other information about the users, including their location and device they&#8217;re using:<\/p>\n<div id=\"attachment_169\" style=\"width: 441px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-169\" class=\"wp-image-169 \" src=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2017\/03\/092acdd5a4afc6df693b4e6d1a62c525.png\" alt=\"Unbounce - Full Lead Tracking\" width=\"431\" height=\"652\" \/><p id=\"caption-attachment-169\" class=\"wp-caption-text\"><em>Unbounce &#8211; Full Lead Tracking<\/em><\/p><\/div>\n<p>Notice that there&#8217;s\u00a0<b>\u201cFirst Click Channel<\/b><span style=\"font-weight: 400;\">\u201d and \u201c<\/span><b>Last Click Channel<\/b><span style=\"font-weight: 400;\">?<\/span><\/p>\n<p>It means that if the users come to your page multiple times from different source, you will know:<\/p>\n<ul>\n<li>Which channel initially brought the user to your landing page.<\/li>\n<li>And which one finally triggered the conversion.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Get_a_Free_Trial\"><\/span>Get a Free Trial<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Pricing info can be found<\/span>\u00a0<a href=\"https:\/\/gaconnector.com\/pricing\/\">here<\/a>. <span style=\"font-weight: 400;\">The tool costs only a fraction<\/span> of what most companies spend on digital marketing. But it can\u00a0help you find the channel that brings you the most sales. So that you can double down on this channel and increase your profits by many times.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This step-by-step guide will teach you how to track Unbounce UTM parameters. Once you\u2019ve set up tracking, you\u2019ll know the origin of each of your leads. Here is how it&#8217;s going to look in your Unbounce account: Unbounce UTM Parameters Tracking Method 1. First, open the Unbounce app and open the page on which you&#8230;<\/p>\n","protected":false},"author":1,"featured_media":95,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[4,5],"yst_prominent_words":[401,396,58,375,397,163,402,394,263,393,400,399,240,398,382,395,391,389,392,390],"_links":{"self":[{"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/posts\/125"}],"collection":[{"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/comments?post=125"}],"version-history":[{"count":46,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/posts\/125\/revisions"}],"predecessor-version":[{"id":1508,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/posts\/125\/revisions\/1508"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/media\/95"}],"wp:attachment":[{"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/media?parent=125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/categories?post=125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/tags?post=125"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}