{"id":1193,"date":"2022-10-31T10:23:58","date_gmt":"2022-10-31T10:23:58","guid":{"rendered":"https:\/\/gaconnector.com\/blog\/?p=1193"},"modified":"2022-11-08T18:37:59","modified_gmt":"2022-11-08T18:37:59","slug":"7-examples-of-using-utm-parameters-effectively","status":"publish","type":"post","link":"https:\/\/gaconnector.com\/blog\/7-examples-of-using-utm-parameters-effectively\/","title":{"rendered":"7 Examples of Using UTM Parameters Effectively"},"content":{"rendered":"

Do you recall being asked a question in almost every online survey, <\/span>\u201cHow did you hear about us?\u201d <\/span><\/i>and you wondered why everyone asked this question? Well, that\u2019s because all marketers use <\/span>UTM parameters <\/span>(<\/span>Urchin Tracking Module<\/span>) to see <\/span>how much traffic <\/span>they\u2019re getting from different sources. In the next 2 minutes, I\u2019ll walk you through 7 <\/span>examples of UTM parameters<\/span> so you can better understand this concept and effectively <\/span>create utm parameters <\/span>for a<\/span> marketing campaign.\u00a0<\/span><\/p>\n

So without further ado, let\u2019s dive into it. <\/span><\/p>\n

Types of UTM Parameters:<\/h2>\n

There are <\/span>five UTM parameters<\/span>.
\n<\/span><\/p>\n\n\n\n\n\n\n\n\n
Name<\/b><\/td>\nUTM Tag<\/b><\/td>\n<\/tr>\n
Medium<\/span><\/td>\nutm_medium<\/span><\/td>\n<\/tr>\n
Source<\/span><\/td>\nutm_source<\/span><\/td>\n<\/tr>\n
Campaign<\/span><\/td>\nutm_campaign<\/span><\/td>\n<\/tr>\n
Content\u00a0<\/span><\/td>\nutm_content\u00a0<\/span><\/td>\n<\/tr>\n
Term<\/span><\/td>\nutm_term<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Let\u2019s look at these UTM parameters individually.<\/span><\/p>\n