Forms are great tools for generating leads in Salesforce. Whether you use Salesforce’s native web-to-lead form or third-party form builders like Gravity Forms, Hubspot forms, or Formstack, they are all great at capturing your leads and relaying them to your sales pipeline, but they don\u2019t give you the whole picture:\u00a0<\/p>\r\n\r\n\r\n\r\n
UTM Parameters answer these questions, and they allow us to track a lot of information about the traffic coming into your site. By tracking UTM parameters, you\u2019ll be able to understand where your leads and sales came from, so you can double down on high-converting sources, cut spending on the rest, and maximize your marketing ROI.<\/p>\r\n\r\n\r\n\r\n
There are a couple of solutions available to help you track and capture UTM parameters on your forms, but most of them require you to do at least some minimal coding or add multiple hidden fields on your forms, which can be sometimes tedious, especially if you have multiple forms for generating leads.<\/p>\r\n\r\n\r\n\r\n
In this article, we\u2019re going to explain how you can track UTM parameters in your forms using GA Connector.<\/p>\r\n\r\n\r\n\r\n
Configuring your forms to track UTM parameters can be a hassle, especially if you\u2019re not familiar with coding or if you have multiple forms to modify. This is where GA Connector comes in handy. With just a few steps, you\u2019ll be able to track UTM parameters once your lead arrives in Salesforce.<\/p>\r\n