{"id":1104,"date":"2022-09-17T13:50:07","date_gmt":"2022-09-17T13:50:07","guid":{"rendered":"https:\/\/gaconnector.com\/blog\/?p=1104"},"modified":"2023-12-15T09:18:24","modified_gmt":"2023-12-15T09:18:24","slug":"identifying-high-intent-keywords","status":"publish","type":"post","link":"https:\/\/gaconnector.com\/blog\/identifying-high-intent-keywords\/","title":{"rendered":"Identifying High-Intent Keywords"},"content":{"rendered":"\r\n

When people search on Google, they can be at different stages of the buying cycle:<\/p>\r\n\r\n\r\n\r\n

\"1.<\/figure>\r\n\r\n\r\n\r\n

High-intent keywords<\/strong> (or buyer intent keywords) are the keywords that people use when they are ready to purchase.<\/p>\r\n\r\n\r\n\r\n

High-Intent Keywords: An Example<\/h2>\r\n\r\n\r\n\r\n

Imagine you’re selling CRM software, and you’re choosing keywords to target.<\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n

You could target low-intent keywords<\/strong> like “sales strategies”<\/em>. Sure, people who are interested in sales strategies, likely need a CRM. But not necessarily, and most importantly, not necessarily right now.<\/p>\r\n\r\n\r\n\r\n

But if you target a high-intent keyword<\/strong> like “best crm for small business”<\/em>, you’re much more likely to reach people who actually want to buy, and want to do it now<\/span>.<\/p>\r\n\r\n\r\n\r\n

How to Generate High-Intent Keywords<\/h2>\r\n\r\n\r\n\r\n

The key to finding high-intent keywords is thinking about what questions people ask when they’re actually ready to buy.<\/p>\r\n\r\n\r\n\r\n

Here are some examples:<\/p>\r\n\r\n\r\n\r\n

1. Competitor-related keywords<\/strong>.<\/p>\r\n\r\n\r\n\r\n